Liberty Mutual offers an exclusive safe driving program called Liberty Mutual RightTrack. We created this program to ultimately reward our customers for driving safely by offering rates that reflect their driving behaviors. Here's how it works:
- Download the Liberty Mutual app and enroll in RightTrack
- Receive an immediate 10% discount for signing up (good for the first year of your policy)
- Drive for 90 days while the app keeps track of your speed, acceleration, braking and time of day you drive
- Upon policy renewal (one year later), you will receive your "safe driving" customized discount or increase (based on your driving behavior) which will replace your 10% sign up discount
Please watch this quick video for more information to learn about this program
Besides email communications, how can Liberty Mutual best communicate to customers that all members on the same policy must participate in the RightTrack program?
- Describe in detail why you think your idea of communications would be successful.
- This should NOT include text messages, in-app notifications, personalized mail/letters or an FAQ. Think outside the box and innovative!
Outside of email communications, how can Liberty Mutual best communicate to customers that your initial 10% discount would go away at the end of one year and be replaced by the new amount based on your driving performance over the 90 day driving period?
- Describe in detail why you think your idea of communications would be successful.
- This should NOT include text messages, in-app notifications, personalized mail/letters or an FAQ. Think outside the box and innovative!
For bonus points, attach an artistic rendering (drawing, sketch, mockup, etc.) that demonstrates your idea!
How can the video improve its communication of required full household participation and renewal rates based on household driving performance?
- What did you like or dislike about it?
- What information would you add or what changes would you make?
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Submissions will be graded on the following criteria:
- 1-10 Scale
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Lisa Buccafus University of Colorado | |
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Matthew Gaiser Queen's University | |
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Hayward Chan University of Toronto | |
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Lewis Kim University of California, Berkeley | |
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