CEB
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Next Challenge: Propose an awesome new frozen snack that incorporates PepsiCo brands or products |
This challenge is open to undergraduates (freshman through junior year) currently enrolled at an accredited college or university in the US.
CEB is a publicly traded, multi-national firm that delivers products and services that help drive the corporate performance of more than 10,000 companies around the world. We deliver groundbreaking research and best practices to 90% of the Fortune 500, thereby equipping leading executives with insight and proven solutions across corporate functions, including: Finance, Government, IT, Marketing, Legal, and Human Resources.
As we consistently discover and publish innovative research, we know how important it is to use presentations, and employ knowledgeable staff and advisors to help our clients absorb and implement new ideas and processes.
The deliverables have been simplified but meeting the previous deliverables is still encouraged if you have already started.
Imagine you are a new research analyst on the CEB team tasked with presenting our latest research to the Chief Information Officer of a Fortune 500 company. Your goal is to get the CIO to understand and want to implement ONE of the best practices from our research.
Create a slide deck (less than 10 slides is fine) that conveys the most essential, single principle from our research on speeding up product development (you can also download the report from the bottom of this page). You can decide on the principle that is most compelling (there is no one “right” answer). Please submit your final presentation in PDF format.
BONUSES:
1) Create a video to take us through your presentation, including audio voice over.
2) Take your presentation to the next level by doing supplemental research and adding relevant business examples that illustrate these best practices.
CRITERIA:
Top submissions will propose a compelling hypothesis, clearly communicate the value of the research, and use research and examples to support the argument.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $200
will receive $100 each
| $200.00 |
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Michael Ligier New York University | |
| $100.00 |
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Daniel Polatajko Harvard University | |
| $100.00 |
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Andrew Hanson University of California at Berkeley | |
| $100.00 |
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Neil Bhatia University of San Francisco | |
| $100.00 |
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Mandeep Patel University of Texas at Austin |