Anonymous Company
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Next Challenge: How can we better communicate and demonstrate the concept of Biomimicry to consumers? |
The earth's average surface temperature has risen by about 2.12 since the late 19th century. This change is largely attributable to increased levels of carbon dioxide and other effects of human activities. The damage from this reality can already be felt in things like rising sea levels, more destructive and frequent storms, and devastating wildfires.
Despite the evidence that global warming will continue to make things worse in the years to come, it can be very hard to motivate people to take action and implement changes to reduce their carbon footprint.
Imagine you are leading a marketing effort to convince young people (18-35 years) to change their behavior to reduce the impact of climate change:
1) What arguments would you use as the central feature of your messaging to try and get people to change? For example, would your campaign be fear-based, hopeful, data-driven, etc.
2) Why do you think your strategy would be effective?
3) Include 1-2 taglines that could be used as the bite-size message of your marketing effort
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $625
will share $250
will share $125
$20.80 | Matthew Gaiser Queen's University | ||
$20.80 | Tony Glackin Morningside College | ||
$20.80 | Laurine Loviconi | ||
$20.80 | Dr. Janelle Christine Simmons Liberty University | ||
$20.80 | Thang Nguyen University of Vermont | ||
$20.80 | Benjamin Aduba | ||
$20.80 | Edilson Gomes de Lima Ibero American | ||
$20.80 | Lester Huang Lehigh University | ||
$20.80 | kavitha mani v | ||
$20.80 | Reena Rachapudi | ||
$20.80 | TJ Fritts University of Tennessee | ||
$20.80 | ERIKA FERNANDES Mumbai | ||
$20.80 | Shahid Nazir PTU | ||
$20.80 | Sophia Gantenbein Elon University | ||
$20.80 | Dianne Lê Harvard University | ||
$20.80 | Tran Tran Portland State University | ||
$20.80 | Patience Kabura San Jose State University | ||
$20.80 | Yadhu Gopal IIM Ahmedabad | ||
$20.80 | Rasheed Oladapo | ||
$20.80 | Michelle Phifer | ||
$20.80 | Daniel Adeleke Lautech | ||
$20.80 | Sang Nguyen McGill University | ||
$20.80 | Prathamesh Mayekar Symbiosis International University | ||
$20.80 | Jessie Jahns | ||
$20.80 | Jayesh Jain Mumbai University | ||
$20.80 | Dan Biddle Zhejiang University | ||
$20.80 | Simran Seehra | ||
$20.80 | Rosynes Falcon | ||
$20.80 | Benjamin Fultz University of Minnesota | ||
$20.80 | Hager Mohammad University of Toronto | ||
$5.70 | ANJALI A R Mahatma Gandhi University | ||
$5.70 | Vyshnavi Viju | ||
$5.70 | K R Georgia Institute of Technology | ||
$5.70 | Arupama Barik G.M UNIVERSITY | ||
$5.70 | Sandra Nguyen California State University, Fullerton | ||
$5.70 | Marcus Dias | ||
$5.70 | TM S | ||
$5.70 | Emily Armstrong Queen's University | ||
$5.70 | Nikhil Patil McMaster University | ||
$5.70 | Tetiana Ryzhankova Georgian College | ||
$5.70 | Abhishek Mishra Abdul Kalam Technical University, Lucknow | ||
$5.70 | Jacob Scales Radford University | ||
$5.70 | Zainub Rauf University of Cincinnati | ||
$5.70 | Kim Gordon | ||
$5.70 | Mia Castillo California State University, Long Beach | ||
$5.70 | Renell Madarang-Yim Penn Foster | ||
$5.70 | Adenilson Melo Universidade da Região de Joinville - UNIVILLE | ||
$5.70 | Shanti Devi | ||
$5.70 | David W. | ||
$5.70 | Ishak Nazim College of the Holy Cross | ||
$5.70 | Peter Njoroge Oxford University | ||
$5.70 | Eileen Lin University of Central Florida | ||
$5.70 | Nickk Thanh | ||
$5.70 | Alisha La University of Calgary | ||
$5.70 | Amith Sourya Sadineni | ||
$5.70 | Joshua J | ||
$5.70 | Olivia Nguyen University of California at Davis | ||
$5.70 | Alice D'Angelo University of Birmingham | ||
$5.70 | Pete Anuniru | ||
$5.70 | Kenzie Kasdan California State University, Long Beach | ||
$5.70 | Nivedaa M Srr | ||
$5.70 | Suraj Kashyap BFUHS | ||
$5.70 | Filipe Taylor | ||
$5.70 | Raj Shukla | ||
$5.70 | Niharika Sinha New York University | ||
$5.70 | Daelin Chaves | ||
$5.70 | Tess Phangisa | ||
$5.70 | Elle Ferrer | ||
$5.70 | Audrey Nguyen University of California, Irvine | ||
$5.70 | m . | ||
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$5.70 | Forrest Perkins | ||
$5.70 | Marshall Winfield New York University | ||
$5.70 | Harshali Ghate | ||
$1.70 | Michael Ogbonna Abia state university | ||
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$1.70 | Mani M University of California at San Diego | ||
$1.70 | Samantha Machado University of King's College | ||
$1.70 | Prishani Anilkumar | ||
$1.70 | Sweenal DSilva | ||
$1.70 | Vishwajeet Chaudhary IIM Ahmedabad | ||
$1.70 | Alex Cruz | ||
$1.70 | Rohan Badgujar University of Mumbai | ||
$1.70 | Anum Gulfraz | ||
$1.70 | Olivia Wendell Honolulu community college | ||
$1.70 | Biba Traore | ||
$1.70 | Manoj shetty | ||
$1.70 | Mayra Takenaga Western University | ||
$1.70 | Tabitha Norton University of Toronto | ||
$1.70 | Lewis Kim University of California, Berkeley | ||
$1.70 | Chinmay Khaitan SPJIMR, Mumbai | ||
$1.70 | Maria Tatika | ||
$1.70 | Yale Wang University of Waterloo | ||
$1.70 | Ednei Duarte | ||
$1.70 | serena Chima | ||
$1.70 | Andrea Markowski University of Oregon | ||
$1.70 | Kevin Yanez Louisiana State University | ||
$1.70 | Sheethu Gopal APJ Abdul Kalam Technological University | ||
$1.70 | Emilia B Humboldt State University | ||
$1.70 | Abhijith S | ||
$1.70 | Joy Orande Brock university | ||
$1.70 | H M | ||
$1.70 | Joe Bumstead | ||
$1.70 | Sana Alia | ||
$1.70 | Casey Hopkins University of Florida | ||
$1.70 | Sunil Thorat | ||
$1.70 | Bárbara Silva | ||
$1.70 | Sean Elliott | ||
$1.70 | Jonathon Serele | ||
$1.70 | Daniel Wayans New York Institute of Technology | ||
$1.70 | Sem Rush California Institute of Technology | ||
$1.70 | Nisam k | ||
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$1.70 | shwetha shaji | ||
$1.70 | Lily Rathore | ||
$1.70 | Sarath Loeung | ||
$1.70 | Ryan Kerswell | ||
$1.70 | Gopika Edwin Dr. MGR MEDICAL UNIVERSITY | ||
$1.70 | Luke Foy | ||
$1.70 | agla sebastian | ||
$1.70 | Thomas Connors | ||
$1.70 | Ashley Sandlin | ||
$1.70 | Fatima Rauf | ||
$1.70 | Marco Bezerra Universidade de Santo Amaro | ||
$1.70 | LINO JOY Central University of Haryana, Mahendragarh | ||
$1.70 | CHINTHU P S | ||
$1.70 | Connie kal | ||
$1.70 | Pranitha Venkatesh RGUHS | ||
$1.70 | Chelsea Crasta | ||
$1.70 | Nivetha Ramesh University of Madras | ||
$1.70 | Abhay Hareesh State institute of hospitality management | ||
$1.70 | Nisreen Degani | ||
$1.70 | Panchami R Nair Dr Balasaheb Sawant Konkan Krishi Vidyapeeth, Dapoli | ||
$1.70 | Adithya SS KUHS | ||
$1.70 | Gayatri Yeole Mumbai university | ||
$1.70 | Daniele Alves University anhembi Morumbi | ||
$1.70 | Melchizedek Ukegbu | ||
$1.70 | SYED ABDUL MAJID | ||
$1.70 | K P MOHAN | ||
$1.70 | Shreyansh Sarkar Saint Xavier's College | ||
$1.70 | SWATHI GANNE University of Texas at Arlington | ||
$1.70 | Elizabet Ciochina University of Cambridge | ||
$1.70 | William Towne Carnegie Mellon University | ||
$1.70 | Diksha Kumari | ||
$1.70 | Mo Po | ||
$1.70 | JITHIN K V Kerala technical University |