Anonymous Professional Services
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QUICK SOLVE: What would make you change to a digital-only bank?
$3,000
173
DONE
What features, offers, or benefits would compel you to switch from your current bank or financial services company to a new digital-only bank with no physical branches. Be specific! No insight is too small or complex.
Deliverables
Complete one of the following:
Option 1: 3 prizes x $500
- What features, offers, or benefits would you need to switch to a digital only bank?
- Include potential barriers or problems in a digital only bank that worry you.
- Who is your current bank and what’s good or bad about them?
- If applicable, tell us about any time you’ve changed banks before, and why you decided to change. Please indicate which category you fall into:
- I switched banks completely - Closed all my accounts with a bank and transferred to a new bank
- I switched accounts - Closed one account and opened a similar account with another bank
- I added an account - Opened a new account with a new bank, kept my other accounts
Option 2: 3 prizes x $500
Design an ad that communicates features and benefits of a digital only bank that would compel millions of people like you to switch to this bank. You are encouraged to include moodbards, mock billboards, or concept sketches--anything that visually describes a compelling banking offer or specific feature.
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Note: Prizes will be given for both Options. Feel free to participate in both!
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
3 Winners
will receive $500 each
3 Honorable Mentions
will receive $500 each
Leaderboard
$500.00 | TJ Fritts University of Tennessee | ||
$500.00 | Josh Lyman University of Oregon | ||
$500.00 | Kevin Hauger University of Illinois at Urbana Champaign | ||
$500.00 | Derrick Wesley University of New Orleans | ||
$500.00 | Miles White University of South Florida | ||
$500.00 | Gustavo Montoya Cam UTEC |
Submission questions