Crowdsparx Innovation
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Next Challenge: Help us find a great name for our new line of Pure Leaf ready-to-drink teas |
CrowdSparx is an open innovation pipeline for a consumer packaged goods company seeking to provide the highest quality products and experiences. We want to know how to best re-create the impulse purchasing that occurs in retail locations for the digital world!
Impulse purchases play a significant role in driving sales and enhancing customer satisfaction, but retailers face the challenge of delivering the same kind of opportunity in a digital format. How can retailers leverage technology, user experience design, and data-driven insights to create a dynamic and engaging online shopping environment that encourages impulsive purchases?
What's your idea for creative strategies that balance consumer preferences, convenience, and the element of surprise to create a compelling digital shopping journey!
What is your idea for integrating the digital shopping experience with in-store experiences in order to encourage impulse purchasing?
How would you balance consumer preferences, convenience, and novelty in this digital space to optimize impulse purchasing?
What kind of communication and marketing would you find most enticing in a digital environment? Consider the following:
- Promotions/ Coupons /Discounts
- Brand personality ("Here's a deal!" vs "Almost 4:00 PM, Looking for a quick homemade meal tonight?")
- Suggestions/ Nudges ("act now!", "You might miss out..!")
- Social Media/ Personalized Application notifications/ Emails/ Text messages
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
| $166.70 |
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Shivani Tomar H N B garhwal | |
| $166.70 |
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Matthew Gaiser Queen's University | |
| $166.70 |
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Karen Miller West Virginia University | |
| $166.70 |
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Okpamen Obasogie Landmark University | |
| $166.70 |
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Hayward Chan University of Toronto | |
| $166.70 |
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ERIKA FERNANDES Mumbai | |
| $44.50 |
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Uchegwuoagwu Omereji Rivers State University Of Science And Technology. | |
| $44.50 |
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Reena Reetha Job | |
| $44.50 |
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R Petrova | |
| $44.50 |
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Wayne Watkins | |
| $44.50 |
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Sharon Ewanleifoh University of Salford | |
| $44.50 |
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Rita Yip University of Auckland | |
| $44.50 |
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Shweta Tomar Unversity of Florida | |
| $44.50 |
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Abhishek Mishra Abdul Kalam Technical University, Lucknow | |
| $44.50 |
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Arvind Prakash Coimbatore Institute of Technology | |
| $13.40 |
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riaz uddin | |
| $13.40 |
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K R Georgia Institute of Technology | |
| $13.40 |
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Nirmal Suthar | |
| $13.40 |
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Sang Nguyen McGill University | |
| $13.40 |
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Beatrice Ndero JKUAT | |
| $13.40 |
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Mr. Avneet Bloomsburg University of Pennsylvania | |
| $13.40 |
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Coreen Musiega University of Nairobi | |
| $13.40 |
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Aaron Jon Tetteh University of cape coast | |
| $13.40 |
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ACHRAF AHERCHAOU Harvard Business School | |
| $13.40 |
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Lisa Buccafus University of Colorado | |
| $13.40 |
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Adeel Sattar | |
| $13.40 |
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Daniel Adeleke Lautech | |
| $13.40 |
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bongeka H. | |
| $13.40 |
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Abdul Rahman | |
| $13.40 |
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Meera Stephen |