Doritos
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Next Challenge: How can we better understand the needs of consumers when it comes to cloud storage? |
Doritos is creating a new platform for creative students to have an ongoing voice in the Doritos brand. The name of the platform is "Legion of the Bold," and its main purpose will be for fans to help improve the Doritos brand through creative participation. From writing, to photography, to design and video-making, Doritos wants to see what their fans are made of.
The problem is raising awareness for this new platform. Doritos needs its creative fans to know the platform exists, and persuade them to get excited about learning more and participating.
Create a hypothetical marketing campaign to spread awareness for the “Legion of the Bold” at your campus, and to get creative Doritos fans to sign up for the platform. Be sure to include:
1) What channels on campus you would use to target the most creative students
2) How you would use social media to drive awareness and signups
3) Any cool and innovative guerrilla marketing tactics that could generate momentum and excitement
Criteria:
1) Please avoid focusing on viral videos to raise awareness. Doritos already has one in the works
2) Definitely check out the new Legion of the Bold platform for guidance and inspiration
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
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Brian Chau University of California at Davis | |
| $150.00 |
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Ethan Craig Appalachian State University | |
| $150.00 |
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Joan Hong University of Southern California | |
| $150.00 |
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Tomas Stevens North Carolina State University | |
| $150.00 |
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Alexander Fucito Temple University | |
| $50.00 |
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Anna Lam University of California at Davis | |
| $50.00 |
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Kyle Morgan Johns Hopkins University | |
| $50.00 |
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Hannah Cho Syracuse University | |
| $50.00 |
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Benjamin Johnson Full Sail University | |
| $50.00 |
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Justin Chen California State Polytechnic University, Pomona |