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Next Challenge: Help us make the future of deodorant more exciting
We want to hear all about your night-out experience!
Challenge Type: business
See more like this check out our active challenges
$1,600
top 25%
DONE
22 months

Everybody has a different idea of what "partying" looks like.. Whether it's a night out or at home. We want to learn all about what a night out partying looks like for you- how you prepare for it, where you are going, what may happen after- and what you are consuming in these occasions.

We want to hear in detail about what these experiences look like for YOU, and why they look the way they do! Don't feel limited to only nightlife experiences... If your ideal party occasion is at a friend's house, a festival, or somewhere else we want to hear about that as well!

NOTE: You must be of legal drinking age in your country of residence in order to participate in this challenge.


Submissions will be graded on the following criteria:

  • 1-10 Scale 
  • Addresses at least one of the 3 experiences (Party / Pregame / Postgame)
  • Creative ideas for how a product or brand could address a pain point in at least one of these experiences
  • Inclusion of photos or videos


Deliverables

  1. Describe your Party experience:

    •  What is your preferred or typical "party" occasion? What does that look like for     you?
    •  What makes this occasion appealing?
    •  What type of beverages are you consuming? (Mixed drinks, RTDs, Beer, Liquor, etc.) 
      • Why do you choose this/these types of drinks?
      • Are there particular brands you prefer in these moments? Why do you prefer these?
    • What are your doing before you go out?
      • Are you consuming any drinks in this occasion, what and why do you choose these?
      • What about after you go out? How do you wind down, or does the party continue? 

    **Bonus**: Share photos and videos from one of these experiences and describe what’s going on. 

  2. What could make the drinking experience in this occasion better? 

    • Are there any pain points that a type of product or brand could address? 
    • Is there any type of beverage or ritual that you see in this occasion that you would like to enjoy, but you don’t for some reason? (maybe it is too expensive or your friends aren’t into it)
      • **Bonus**: Share photos of what this is
    • What could a particular product or brand do to address this? 



Submission questions


Describe your Party experience:

  •  What is your preferred or typical "party" occasion? What does that look like for     you?
  •  What makes this occasion appealing?
  •  What type of beverages are you consuming? (Mixed drinks, RTDs, Beer, Liquor, etc.) 
    • Why do you choose this/these types of drinks?
    • Are there particular brands you prefer in these moments? Why do you prefer these?
  • What are your doing before you go out?
    • Are you consuming any drinks in this occasion, what and why do you choose these?
    • What about after you go out? How do you wind down, or does the party continue? 

**Bonus**: Share photos and videos from one of these experiences and describe what’s going on. 

(Required)

What could make the drinking experience in this occasion better? 

  • Are there any pain points that a type of product or brand could address? 
  • Is there any type of beverage or ritual that you see in this occasion that you would like to enjoy, but you don’t for some reason? (maybe it is too expensive or your friends aren’t into it)
    • **Bonus**: Share photos of what this is
  • What could a particular product or brand do to address this? 



(Required)

Demographic Questions

What is your age?

(Required)
18-24
25-32
33-39
39+

What country do you currently reside in?

(Required)
0 characters Average: 1649 characters
Your solution must be at least 200 characters long
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