

Here is a breakdown of how the winners for this challenge will be rewarded:
- The top 5.0% of ideas will share 62.5% of the rewards pool
- The next 7.5% of rated ideas share 25.0% of the rewards pool
- The next 12.5% share 12.5% of the rewards pool
In summary, 25% of participants will be eligible to win a reward based on how their ideas are rated!
The term "dupe culture" refers to the consumer trend of looking for lower-cost alternatives (dupes) to high-end luxury products, with the goal of achieving a similar look or style without the premium price tag. This trend can be found across a variety of products, including hand bags, shoes, makeup, or even certain foods & beverages.
The examples listed above are well-known, but we believe that this trend of "dupe culture" will continue to creep into other industries and products as consumers look for less expensive alternatives to the high-end options of today. We want your help to identify the next great trend in dupe culture!
Check out our Active Challenges or our Survey Opportunities for more ways to earn.