Nestlé Purina PetCare Company
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Next Challenge: How can we better understand the needs of consumers when it comes to cloud storage? |
*This challenge is intended for those who have a pet dog or cat! We also encourage participation from EUROPEAN SOLVERS for this challenge.
Millennials sit at the forefront of contemporary pet culture. Compared to other groups, they get their first pet at a younger age, spend more money on their pets' comfort needs, and place greater importance on the nutritional value of pet food. Although millennials can remember how their dogs and cats were fed as kids, that doesn't necessarily mean it will look the same in 10 years. The continuing advancements in technology, ingredients, and other areas could have a big impact on how millennial pet owners feed their pets in years to come.
Considerations: This challenge is intended for the following:
- -Dog or cat owners only!
- -European solvers
- *Video submissions are preferred! This will impact prizes.
We are interested in ideas for the future of pet food. Specifically, answer the following:
- Do you have a dog or cat? Please describe how you currently feed your dog or cat. Include any relevant details about your relationship with your pet (ex: how often you see them; do they live indoors or outdoors; etc).
- How could technology affect the way we feed our pets? How could it affect what we feed them?
- What trends might impact the pet food industry?
- Envision it is 10 years from now. Describe how people will feed their dogs or cats.
- Which advertising channel (e.g. TV, social media, mobile ads, etc) are you most exposed to? Which channel has the biggest influence on you?
BONUS: Submit your submission as a video. This is our preferred type of submission and will impact ratings for the prize money. Please submit your video as a Youtube link or upload to the submission so that it does not require a download from Google drive. Reach out with questions!
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $142.90 |
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Jen Evans New School University | |
| $142.90 |
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Amy Fernandez University of Central Florida | |
| $142.90 |
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Johnson Nguyen Langara College | |
| $142.90 |
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Francis Daniel Santia Harvard University | |
| $142.90 |
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Paula Judkowiak Baruch College | |
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Ellen Rathe Marist College at Poughkeepsie | |
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Jocelyn Clendening Elon University | |
| $44.40 |
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Natasha Lund Copen Hagen Business School | |
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Madison Frerking University of the Incarnate Word | |
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Christopher Snipes Temple University | |
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Jordan Patterson Duke University | |
| $44.40 |
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Samantha Slama Marist College at Poughkeepsie | |
| $44.40 |
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Shane Lawson Missouri University of Science and Technology | |
| $44.40 |
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James King Central Alabama Community College | |
| $44.40 |
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Morghan Miller North Hennepin Community College | |
| $44.40 |
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Misza Ozdowski Heriot-Watt University | |
| $12.50 |
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L Gelauff Stanford University | |
| $12.50 |
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Clement Ferris University of Massachusetts | |
| $12.50 |
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Christian Fleming University of North Florida | |
| $12.50 |
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Michaela Novotná Middlesex University, London | |
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Samantha Thompson Brock University | |
| $12.50 |
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Melanie Margel-Nathanson Western University | |
| $12.50 |
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Enahoro Enas Tennessee Tech University | |
| $12.50 |
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Dalia Ramos California State University, Los Angeles | |
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Jerry Zhang | |
| $12.50 |
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Andrea Barrera Penn Foster | |
| $12.50 |
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Briona Rivera Milwaukee Career College | |
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Taylor Cox University of Northern British Columbia | |
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Britney Schoonmaker Penn Foster | |
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Jacob Schwing University of Central Florida | |
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Arun Kumar | |
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Kunal Sajnani Kaplan University |