Red Bull
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Next Challenge: Help us find a great name for our new line of Pure Leaf ready-to-drink teas |
Please note: You must be over 18 years old to participate in this challenge.
As one of the most recognized and influential brands in the world, Red Bull consistently seeks out new ways to exemplify our mission, "Giving Wings to People and Ideas." A prime example of one such initiative is the Red Bull Wings for Life Run which supports the Wings for Life Foundation (read more HERE!). We have orchestrated this worldwide annual race since 2014 to help fund research for spinal cord injuries. Today we want to give wings to YOUR ideas for how Red Bull can make a positive measurable impact on our world in a way that will resonate with Gen Z and Millennials.
Red Bull's mission is to give wings to people and ideas.
What can be our initiative (with a tangible, measurable impact) to improve the world that represents our principles as a brand? Explain how Red Bull can credibly engage with a social issue that both fits with our brand DNA and is meaningful for you. Your idea should have relevance in the US (please see Considerations section below).
In proposing your idea(s) for a new initiative, please answer the following:
- What issue would you address, and how?
- Who would be involved?
- What resources would it require?
- How long would it take?
- Please remember to define and measure impact when articulating your plan.
- How does your issue tie in with Red Bull's mission to "Give Wings to People and Ideas"?
- How or why would Red Bull be credible in tackling this initiative?
- Why is this initiative meaningful to you?
- Why will this mission and its tie-in to our products be well-received by Gen Z and Millennial consumers?
- How does your action plan give visibility to the Red Bull brand and demonstrate its principles while appealing to Gen Z and Millennials?
Considerations:
- It's OK if your idea only impacts a specific community of people, whether it be related to sports, music, art, culture, etc.
- Ideas which have a global scale are permissible, but please avoid ideas which only impact countries overseas (i.e. ideas should have relevance in the US)
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Submissions will be graded on the following criteria:
- Quality of idea(s)
- Creativity
- Clarity/Articulation
- Size of Impact
- Alignment with Red Bull Brand
will share $1,000
will share $400
will share $200
| $90.90 |
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Argyris Kriezis | |
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Juan Pablo Silvestre Instituto de Empresa | |
| $90.90 |
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Sharicia Mason Jacobs University Bremen | |
| $90.90 |
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Haley Rasmussen University of Minnesota | |
| $90.90 |
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Gregg Miller University of Delaware | |
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Jessica Somers Middlesex University | |
| $90.90 |
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Thomas Riddick University of Missouri - Columbia | |
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C W Princeton University | |
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Thomas Leighton University of Newcastle | |
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Grace M. Florida State University | |
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Paige Kahkonen Carleton University | |
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Garrett Hairston Texas A&M University | |
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Brian Bailey University of Florida | |
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Natalie Ehrig University of Central Florida | |
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Gunvir Kalra Queen's University | |
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Akshit Gupta NMIMS, Mumbai | |
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Matt Ohlson University of Virginia | |
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Hari Kishan | |
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Kaelan Lupton Queen's University | |
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Sen Luo University of California at San Diego | |
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Kaleb McArdle Indiana University-Purdue University Indianapolis | |
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Rati Rastogi University of Illinois | |
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| $26.70 |
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Matthew Gaiser Queen's University | |
| $8.00 |
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Genesis Rodriguez University of Central Florida | |
| $8.00 |
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Clayton Drew University of Massachusetts | |
| $8.00 |
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David Yesilonis University of Pittsburgh | |
| $8.00 |
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Daniel Gurung Delhi University | |
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Peipei Wang McMaster University | |
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Wai Meng Kan University of Toronto | |
| $8.00 |
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Siddhi Kasliwal Indian Institute of Technology - Bombay | |
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Isaac Barnett Ofori University of Mines and Technology, Ghana | |
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Jyll Hardy University of Arizona | |
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Ajay Sharma JAMK University of Applied Science,Finland | |
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Fatima Ghiasi University of Windsor | |
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Jon Mills University of North Carolina at Chapel Hill | |
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Lucy Xie Wake Forest University | |
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Unknown Solver | |
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Raisa Gomes ESCP Europe | |
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jeremiah lester william jessup | |
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Sophia Schumacher Loyola University Chicago | |
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Susan Kownacki Indiana University of Pennsylvania | |
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Hardik Bhaavani Christ College, Rajkot | |
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oliver minor Syracuse University | |
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Miao K University of Queensland |