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Help college students understand why they should work for us
Challenge Type: business
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$1,000
top 10
106
submissions
DONE
101 months

Eide Bailly is one of the top 25 certified public accounting firms in the United States, with a century of experience and a strong presence stretching from the midwest to the West Coast. Eide Bailly is currently in the middle of bold five year plan to double in size. To achieve this goal, the company needs to do everything it can to distinguish itself in the minds of recruits from the industry’s most well-known competitors, PWC, Deloitte, EY, and KPMG.

Deliverables

What is a comprehensive plan Eide Bailly can use to differentiate itself from the “Big 4” CPA firms? Your solutions should include a detailed response to each of the following questions:

  1. How can we differentiate ourselves from a recruiting standpoint? What are some media and marketing approaches, as well as aspects of corporate culture, that can be focused on at Eide Bailly to make us stand out as a fantastic employer for new hires?
  2. What can we do on campus that will help convince students to consider a career at Eide Bailly? We are interested in knowing which companies you see on campus and what presence and tactics they use to make a positive impression on you and your peers.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
Leaderboard
$150.00 Ethan Craig Appalachian State University
$150.00 Jameson Remick Boston College
$150.00 Luke Eveler University of Michigan
$150.00 Miles White University of South Florida
$150.00 Bryant Jay University of Central Florida
$50.00 Deleted
$50.00 Austin Pearl Babson College
$50.00 Ashleigh Genus Binghamton University, SUNY
$50.00 Wesley Haddon North Carolina State University
$50.00 Pavitra Siva University of Michigan
Submission questions


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