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How can banking machines capture customer attention?
Challenge Type: business
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$1,000
top 10
410
submissions
DONE
119 months

As technological advancements improve the banking industry, it will continue to give bank customers the opportunity to have their needs met without making plans to visit a location and speak to a bank teller. However, for customers who are used to waiting in line to speak with a teller, we need to figure out the best way to capture their attention and convince them to use self-service banking machines instead of ignoring the machine and waiting in line.

Deliverables

Please complete the following:

1) What unique method would you use to capture the attention of people as they walked by a self-service bank machine?

2) Specifically, what features (sounds, displays, lights, etc.) would capture the attention of a customer? Why do you feel this would work?

3) Attach an artistic rendering (design, sketch, mockup, etc.) showing how your solution would work when a passing customer walked by the banking machine.

Criteria: If you need help getting started, try exploring any of the technologies below to help you create your submission. Also, feel free to go beyond any these ideas and be creative!

- Bluetooth technology

- Light emitting or pulse/sound emitting beacon technology

- Gesture-based technology like the Microsoft Kinect

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
Leaderboard
$150.00 kjs8718 Truman State University
$150.00 vponomarenko San Diego State University
$150.00 Milss Sims Kaplan University
$150.00 Micah Rubin smcm
$150.00 Justin Jimenez California State Polytechnic University, Pomona
$50.00 Chelsea Stovall University of Texas at Austin
$50.00 Mandeep Patel University of Texas at Austin
$50.00 Jessicah Wood University of California, Santa Cruz
$50.00 Jacob Cordova Western Washington University
$50.00 Charles Herrera Johns Hopkins University
Submission questions


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