McKinsey
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The financial services industry is a very competitive environment when it comes to customer acquisition. Since financial products and services can be very similar across competing companies, it can be hard to convince potential customers why they should bank with one company vs. another. One point of differentiation that can be used to appeal to new clients is the onboarding process for new bank customers. Making this experience exceptional could persuade undecided consumers to use your bank, and we’re interested in solutions to help achieve this goal.
Please complete the following:
1) Submit a proposal for a distinctive onboarding process for a new banking customer - one that you as a millennial consumer would want to experience.
2) How would you use a combination of digital technology (mobile, internet, etc.), branch locations, call centers and even ATMs to make the onboarding process something potential customers actually enjoy?
3) How does your proposal differ from existing onboarding methods? Why do you think your solution is better?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
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Joshua Sherman Vassar College | |
| $150.00 |
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Yolanda Chen University of Pennsylvania | |
| $150.00 |
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Tai Lan Hirabayashi Mount Holyoke College | |
| $150.00 |
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Olivia Smith Occidental College | |
| $150.00 |
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Jan Mees University of Utah | |
| $50.00 |
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Emma Wick University of Minnesota | |
| $50.00 |
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Valerie Zhao Dartmouth College | |
| $50.00 |
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Tor Martinsen University of Michigan | |
| $50.00 |
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Ruicong Yan Washington University in St. Louis | |
| $50.00 |
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Alex Lew California Institute of Technology |