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We are planning to refresh the messaging claim on the packaging for Kroger iced tea. Historically, our main claim on the packaging has said "home brewed taste" but we think there's an opportunity to update this message. Here is an image of the packaging label with the current claim:
We have three options that we're considering for the new claim on the packaging label. The rest of the packaging will remain exactly the same besides the updated claim in the top left corner:
Option 1: Real brewed tea
Option 2: Fresh brewed
Option 3: Brewed fresh
Please answer the following:
1) Why is the new claim option that you picked your favorite?
- Do you like this claim more than our original "home brewed taste" claim? Why/why not?
2) If you had to propose a new claim for the iced tea packaging label beyond the three options we've presented, what would it be?
-
Submissions will be graded on the following criteria:
- 1-10 Scale
will share $500
will share $200
will share $100
$21.70 | Lewis Kim University of California, Berkeley | ||
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$21.70 | Avijit Majumder Manipal University | ||
$21.70 | Jacqueline Duong University of California, Los Angeles | ||
$21.70 | Amy Fernandez University of Central Florida | ||
$21.70 | n r | ||
$21.70 | Ruth Bogosia Sogeri National High | ||
$21.70 | Sharicia Mason Jacobs University Bremen | ||
$21.70 | ERIKA FERNANDES Mumbai | ||
$21.70 | Elisha Oladosu University of Lagos | ||
$21.70 | Daniel Adeleke Lautech | ||
$21.70 | Jennifer Shaffer Georgia Southern University | ||
$21.70 | Shubham Agarwal XLRI Jamshedpur | ||
$21.70 | Karel Šlaj EdX | ||
$21.70 | Samantha Habbert | ||
$21.70 | Megan Lynch University of Connecticut | ||
$21.70 | Nickk Thanh | ||
$21.70 | Kate Rushton Nottingham | ||
$21.70 | Stephanie Santistevan Duke University | ||
$21.70 | Mohamed Bacchus University of Guyana | ||
$21.70 | Ali Naqi University of London | ||
$21.70 | Abdullahi Adamu University of Greenwich | ||
$21.70 | Farzona Akhmedova St. John's University | ||
$5.90 | Chanice Moore Kalamazoo College | ||
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$5.90 | BENSON DURIAS Mindanao State University - Iligan Institute of Technology | ||
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$5.90 | Author Tushar Sheth The Maharaja Sayajirao University of Vadodara, Gujarat | ||
$5.90 | Abhishek Mishra Abdul Kalam Technical University, Lucknow | ||
$5.90 | Arina Sherbakova | ||
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$5.90 | Sharon Ewanleifoh University of Salford | ||
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$1.80 | Inacio Navele Escola de Jornalismo, Maputo | ||
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$1.80 | Srishti Gupta Indian Institute of Management - Indore | ||
$1.80 | Magdalene Imoro Knust | ||
$1.80 | Uchegwuoagwu Omereji Rivers State University Of Science And Technology. | ||
$1.80 | Dallas DeBruin University of Dayton | ||
$1.80 | Liffin Joseph | ||
$1.80 | David Atsitso Xeflide University of Ghana | ||
$1.80 | Aaron A North Carolina State University | ||
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$1.80 | Zoleka Gumbi | ||
$1.80 | Ashish YADAV GGSIPU ,India | ||
$1.80 | Simon Finell Novia UAS | ||
$1.80 | Crystal Scott University of Technology, Jamaica |