Kroger | Next Challenge: Calling all US solvers ages 18-30, how do you shop for auto insurance online? |
We are planning to refresh the messaging claim on the packaging for Kroger iced tea. Historically, our main claim on the packaging has said "home brewed taste" but we think there's an opportunity to update this message. Here is an image of the packaging label with the current claim:
We have three options that we're considering for the new claim on the packaging label. The rest of the packaging will remain exactly the same besides the updated claim in the top left corner:
Option 1: Real brewed tea
Option 2: Fresh brewed
Option 3: Brewed fresh
Please answer the following:
1) Why is the new claim option that you picked your favorite?
- Do you like this claim more than our original "home brewed taste" claim? Why/why not?
2) If you had to propose a new claim for the iced tea packaging label beyond the three options we've presented, what would it be?
-
Submissions will be graded on the following criteria:
- 1-10 Scale
will share $500
will share $200
will share $100
$21.70 | Lewis Kim University of California, Berkeley | ||
$21.70 | Dan Biddle Zhejiang University | ||
$21.70 | Avijit Majumder Manipal University | ||
$21.70 | Jacqueline Duong University of California, Los Angeles | ||
$21.70 | Amy Fernandez University of Central Florida | ||
$21.70 | n r | ||
$21.70 | Ruth Bogosia Sogeri National High | ||
$21.70 | Sharicia Mason Jacobs University Bremen | ||
$21.70 | ERIKA FERNANDES Mumbai | ||
$21.70 | Elisha Oladosu University of Lagos | ||
$21.70 | Daniel Adeleke Lautech | ||
$21.70 | Jennifer Shaffer Georgia Southern University | ||
$21.70 | Shubham Agarwal XLRI Jamshedpur | ||
$21.70 | Karel Šlaj EdX | ||
$21.70 | Samantha Habbert | ||
$21.70 | Megan Lynch University of Connecticut | ||
$21.70 | Nickk Thanh | ||
$21.70 | Kate Rushton Nottingham | ||
$21.70 | Stephanie Santistevan Duke University | ||
$21.70 | Mohamed Bacchus University of Guyana | ||
$21.70 | Ali Naqi University of London | ||
$21.70 | Abdullahi Adamu University of Greenwich | ||
$21.70 | Farzona Akhmedova St. John's University | ||
$5.90 | Chanice Moore Kalamazoo College | ||
$5.90 | Patience Kabura San Jose State University | ||
$5.90 | BENSON DURIAS Mindanao State University - Iligan Institute of Technology | ||
$5.90 | Harshajyoti Das Bangalore University | ||
$5.90 | Jasmin Flores | ||
$5.90 | Johna Bachiller | ||
$5.90 | Edwin Okero Egerton university. | ||
$5.90 | Rasheed Oladapo | ||
$5.90 | Christopher Cook Houston Community College System | ||
$5.90 | risper eddy Eastern Michigan University | ||
$5.90 | Author Tushar Sheth The Maharaja Sayajirao University of Vadodara, Gujarat | ||
$5.90 | Abhishek Mishra Abdul Kalam Technical University, Lucknow | ||
$5.90 | Arina Sherbakova | ||
$5.90 | Nikhil Singh GEC BILASPUR (NBA ACCREDITED) | ||
$5.90 | Shreyansh Sarkar Saint Xavier's College | ||
$5.90 | Funnie Bunnie University of Miami | ||
$5.90 | Jessie Jahns | ||
$5.90 | Vinaygopal Mawandia University of Mumbai | ||
$5.90 | Vartika Parekh | ||
$5.90 | Eunice Josiah Georgia State University | ||
$5.90 | Amy Beamer | ||
$5.90 | louie williams | ||
$5.90 | Joshua Y. Ansong UMaT | ||
$5.90 | Josephine Onuorah University of Cape Coast Ghana | ||
$5.90 | Emilia B Humboldt State University | ||
$5.90 | Pooja A Pune | ||
$5.90 | Sharon Ewanleifoh University of Salford | ||
$5.90 | Justin Nguyen | ||
$5.90 | Shawn Traylor American Unversity | ||
$5.90 | Alan Nykamp Grand Valley State Unviersity | ||
$5.90 | Jeffrey Sham Johns Hopkins University | ||
$5.90 | Emeka Umechukwu University of abuja | ||
$5.90 | Priscila Barbosa Carrilho Estacio de Sá | ||
$5.90 | Natalie Campbell Johns Hopkins University | ||
$1.80 | Abella Kelsea Cass Business School | ||
$1.80 | Vitória Ferreira | ||
$1.80 | Nuvie Nnamani | ||
$1.80 | Aasif Jamal Punjab Technical University | ||
$1.80 | Elton Maico Macamula | ||
$1.80 | Gustavo Red | ||
$1.80 | Vy Hoang Ryerson University | ||
$1.80 | Nisreen Degani | ||
$1.80 | Siomara Marques U | ||
$1.80 | Isac Oliveira | ||
$1.80 | Taponitya Samantaray University of Hyderabad | ||
$1.80 | Megan Griffin Louisiana Tech University | ||
$1.80 | m . | ||
$1.80 | Maja Vucetic | ||
$1.80 | Mehzia Tabassum Arts n science college India | ||
$1.80 | syed basil | ||
$1.80 | Inacio Navele Escola de Jornalismo, Maputo | ||
$1.80 | Mohamed Rashed Faculty Of Engineering - Menofia University- Egypt | ||
$1.80 | Srishti Gupta Indian Institute of Management - Indore | ||
$1.80 | Magdalene Imoro Knust | ||
$1.80 | Uchegwuoagwu Omereji Rivers State University Of Science And Technology. | ||
$1.80 | Dallas DeBruin University of Dayton | ||
$1.80 | Liffin Joseph | ||
$1.80 | David Atsitso Xeflide University of Ghana | ||
$1.80 | Aaron A North Carolina State University | ||
$1.80 | micah ware | ||
$1.80 | Leah Marshall | ||
$1.80 | Mariza Lacerda | ||
$1.80 | Graina Jean | ||
$1.80 | Dominick mcdonald | ||
$1.80 | Aditi Dutta | ||
$1.80 | marc okole | ||
$1.80 | Shanny K McGill University | ||
$1.80 | Nithya Merin Jacob Manipal University | ||
$1.80 | Esther Vallejo ENEB Barcelona | ||
$1.80 | Peterson Murithi | ||
$1.80 | Samuel Adigun | ||
$1.80 | Jessamae Balimiento | ||
$1.80 | Karina P Penn Foster | ||
$1.80 | Germin Roy DIaz | ||
$1.80 | Cessna Vie Ogima Macula University of Manila | ||
$1.80 | Stephanie Okonjo | ||
$1.80 | Gerald Okafor University of Manchester | ||
$1.80 | Alexandra Jednorski Drexel University | ||
$1.80 | Alex Manter | ||
$1.80 | Nancy Mejia Universidad Catolica de Honduras | ||
$1.80 | Nishant Jadhav | ||
$1.80 | Natália Ituassú | ||
$1.80 | Benton Gill SUNY Jefferson | ||
$1.80 | Sammela Sammara Gomes e Silva | ||
$1.80 | Giovanna Cristina | ||
$1.80 | Tyler Hansen University of Illinois at Urbana-Champaign | ||
$1.80 | Zoleka Gumbi | ||
$1.80 | Ashish YADAV GGSIPU ,India | ||
$1.80 | Simon Finell Novia UAS | ||
$1.80 | Crystal Scott University of Technology, Jamaica |