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Improve our on-demand delivery at 7-Eleven
Challenge Type: business
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$1,000
top 10
146
submissions
DONE
101 months

Recently, 7-Eleven paired with Postmates to provide on-demand delivery from participating 7-Eleven stores in 10 major metropolitan markets across the United States. 7-Eleven on-demand delivery allows customers to order in-store products, like fresh foods and beverages, household goods, and other common store items, straight to their door for a delivery fee. Millennials make up a huge portion of people who use on-demand delivery services, so we want to know what you think about our on-demand capabilities and how we can improve.

Deliverables

Help us make our on-demand delivery service better for Millennial customers. In your response, address the following questions:

  1. How do you think Millennials are currently using on-demand delivery services? What products do they like delivered to their doorstep?

  2. How do you think on-demand delivery could change to better suit your needs? Are there products that aren’t currently available that you would like delivered?

  3. What should 7-Eleven do to improve its on-demand service to make it as convenient and popular as possible among Millennials?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
Leaderboard
$150.00 Miles White University of South Florida
$150.00 Spencer Redding Texas Tech University
$150.00 Stacie Kaufman State University of New York at Purchase
$150.00 Bryant Jay University of Central Florida
$150.00 Natalie Consolino University of Arkansas - Fayetteville
$50.00 Ruben Basa Pcd
$50.00 Greer Brody University of Tennessee
$50.00 Elijah Garcia Clatsopcc
$50.00 Jameson Remick Boston College
$50.00 Emilee Helm University of Washington
Submission questions


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