As our core consumer continues to age, Bush’s Best knows that we need to bring Millennial shoppers to the bean aisle and let them know ALL the ways they can incorporate our wonderful beans into their meals, from side dishes to ingredients in recipes. Packed with protein and fiber, beans bring a lot to your plate. Bush’s has something for everyone and is cost-effective choice for any budget.
Propose a marketing plan that will make Millennials devoted Bush’s beans shoppers. Your solutions should include the following:
- Ideas for marketing tactics that highlight the versatility of beans, directed at Millennial shoppers.
- Recipe ideas for new ways beans could be utilized that would specifically appeal to a Millennial audience.
CRITERIA: Your idea should mirror our existing brand tone. While this is targeting the baked beans, you can also submit ideas around our Variety Beans and Cocina Latina line. Check out the website for full product list. Familiarize yourself with our website and our social media feeds, such as Facebook, Pinterest, , Instagram, Twitter, and Google Plus.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $125.00 |
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Miles White University of South Florida | |
| $125.00 |
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Luisa Brady University of California at Davis | |
| $125.00 |
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John Smith Harvey Mudd College | |
| $125.00 |
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Andrew McCarthy University of Central Florida | |
| $125.00 |
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ANAS ELSABAGH University of Waterloo | |
| $125.00 |
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Courtney Mizerak The College of William & Mary | |
| $125.00 |
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Lauren Polson University of Central Florida | |
| $125.00 |
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George Zoghindy University of Central Florida | |
| $40.00 |
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Blake Wilson University of Central Florida | |
| $40.00 |
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Karim Nassef University of Wisconsin | |
| $40.00 |
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Aimee Harb Oregon State University | |
| $40.00 |
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Dr. Janelle Christine Simmons Liberty University | |
| $40.00 |
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Olivia Glynn Monash University | |
| $40.00 |
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Jack Bendit University of Central Florida | |
| $40.00 |
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Shardasia Horton Colorado Technical University | |
| $40.00 |
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Jessica Poston University of Central Florida | |
| $40.00 |
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Omer Cohen New York University | |
| $40.00 |
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Sam Alex Montclair State University | |
| $11.10 |
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Olivia Fowler Brigham Young University | |
| $11.10 |
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Siranjeevi D Columbia University | |
| $11.10 |
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Emily Rose University of Illinois | |
| $11.10 |
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Thomas Norman University of Kentucky | |
| $11.10 |
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Brittany Flickinger University of Central Florida | |
| $11.10 |
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Shelby Messick Indiana University | |
| $11.10 |
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Meagan Bartlett Columbus State Community College | |
| $11.10 |
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Georgia Hezain North Carolina State University | |
| $11.10 |
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Dylan Pulley Virginia Commonwealth University | |
| $11.10 |
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Sofia Rodriguez Duke University | |
| $11.10 |
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Zachary Woodward South Dakota State University | |
| $11.10 |
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Victoria Madrazo University of Central Florida | |
| $11.10 |
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Kiersten Deatherage Virginia Commonwealth University | |
| $11.10 |
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Eliza Leavitt Brigham Young University | |
| $11.10 |
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Allison Auchter University of Central Florida | |
| $11.10 |
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Campbell Scholl | |
| $11.10 |
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Jake Herndon University of Central Florida | |
| $11.10 |
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Molly Sonenberg Hofstra University |