In today's fast-paced world, quality sleep has become a precious commodity. From working professionals to retirees, many struggle to achieve the restorative rest their bodies and minds need. As a leading membership organization serving adults 40 and older, we have a unique opportunity to address this pervasive issue and enhance the well-being of our community.

Recent studies have highlighted the profound impact of quality sleep on overall health, cognitive function, and productivity. Despite this knowledge, many people lack the tools and expertise to optimize their sleep habits or encounter difficulties when trying to make changes. We believe there's potential to provide our members with innovative sleep solutions that address these issues.

We're challenging you to design a comprehensive sleep improvement offering that will help our members and the over 40 population address this widespread issue. We're looking for creative ideas within that offering that address the entire sleep ecosystem - from environmental factors to lifestyle changes. What new and innovative existing solutions should we incorporate? Your solution could be incorporating education, personalized assessments, expert guidance, or cutting-edge products or services and we want the detail, tell us exactly how it works…. beginning to end.