Ferrero
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Next Challenge: How can we better understand the needs of consumers when it comes to cloud storage? |
NOTE: This challenge is only open to solvers in Japan, Korea, Hong Kong, Australia, and Taiwan, or solvers in the United States who grew up in one of those countries.
For decades, Ferrero Rocher has been the dream treat for many in Europe and the United States. A whole hazelnut with smooth chocolaty cream inside a wafer shell, covered in milk chocolate and hazelnut pieces, eating Ferrero Rocher is an unrivaled experience.
As Ferrero Rocher expands to new markets, we want to develop a new packaging to match. As we grow in Korea, Hong Kong, Thailand, Singapore, Australia, and New Zealand, we want to build excitement around Christmas and Valentine's Day and make buying Ferrero Rocher a holiday tradition.
Show us your design for exterior sleeve Ferrero Rocher packaging with a Christmas or Valentine's Day theme. Your solution should include the following:
- At least one visual that illustrates your packaging concept. High-quality designs are encouraged. Your design should focus on the sleeve that goes around the outside of a multi-candy package.
- What about your design is holiday themed? How does it appeal to consumers in our target markets?
IMPORTANT: The only thing that can be changed are the graphics on the sleeve that goes around a multi-candy package. Your sleeve size can be no larger than 1.7 x 8.5 x 8.5 inches. See this example of a France-themed sleeve:
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $200.00 |
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Angel Cheng The Hong Kong Polytechnic University School of Design | |
| $200.00 |
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Amelia Lee Cornell University | |
| $200.00 |
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Eileen Ahn Pomona College | |
| $200.00 |
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Farzona Akhmedova St. John's University | |
| $200.00 |
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McCartney K University of California at Berkeley | |
| $66.70 |
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Shakil Bhuiyan | |
| $66.70 |
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Chika Arakawa Fashion Institute of Technology | |
| $66.70 |
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Maria Ayoub University of Central Florida | |
| $66.70 |
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michelle lugo University of Central Florida | |
| $66.70 |
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William Lowe University of Central Florida | |
| $66.70 |
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Yanqing Liang Stevens Institute of Technology | |
| $20.00 |
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Kevin Poon National Taiwan Normal University | |
| $20.00 |
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Hyun Joon Kim Temple University | |
| $20.00 |
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Kayla-Rose Perrier Pennsylvania State University | |
| $20.00 |
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Pui Shing Cheuk The Hong Kong Polytechnic University | |
| $20.00 |
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Gandhari Nawalage University of Nottingham Malaysia | |
| $20.00 |
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Mauricio Ranut University of Central Florida | |
| $20.00 |
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Amro EL-Sheikh The American University in Cairo | |
| $20.00 |
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Jennifer Whelan Penn Foster | |
| $20.00 |
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Reed Spicer University of Central Florida | |
| $20.00 |
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Iqra Amir Heinrich Heine University |