St. Ives
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Next Challenge: How can we better understand the needs of consumers when it comes to cloud storage? |
Many brands are becoming more socially conscious and making bold moves to positively affect the people and environments involved with their products. Lipton tea is making sure it’s practices remain sustainable through it’s Rainforest Alliance project. Burt’s Bees has a Wild for Bees initiative to save the world's declining Bee populations.
St. Ives looking for the best way to help the world and have a real impact on the people around us. A challenge that only a brand with resources can solve. Like making sure that the ingredients we have are sourced responsibly and sustainably helping those who harvest them prosper or we can bring nature closer to people in the cities as it is proven to make them happier.
Therefore our question is: what can be our mission (with a tangible measurable impact ie: Improving the life of 2 million farmers) to improve the world that represents our natural principles as a brand? Think big or small, we want to hear it!
Propose a sustainability or quality of life issue and explain how we can tie in St. Ives with a mission to solve it:
1. What is your environmental or human issue that we can impact through St. Ives products?
2. How does your issue tie in with St. Ives's focus on natural products and ingredients?
3. Why will this mission and it’s tie in to our products be well received by Millennial consumers?
4. (Optional) Sketches, drawings, mock-ups, charts, videos, graphs or any other visuals that support your argument
Things to consider:
- At St Ives we believe in the power of nature to restore and revive us. When we’re in nature we’re brought back into the moment, exploring the world with all our senses and enjoying the feeling of being alive.
- Most of us live busy lives and we don’t get outdoors as much as we’d like. But we believe a taste of nature every day is essential to keep us feeling and looking great. So we use our expertise to extract nourishing, natural ingredients and put them in our natural skincare products.
- We want to help the world through our products, so your issue and plan of action should pertain to St. Ives products and positively impact us as a business.
- If you are aware of other campaigns similar to Burt’s or Lipton’s, please reference them in your submission!
- Try to think about ideas that might bring nature more into our lives in cities, or how St Ives could help nature-deprived people (such as the urban poor) to access and benefit from nature.
- How might St Ives protect and help its suppliers such as apricot and nut farmers?
- How could St Ives make its packaging kinder to the environment?
- How could St Ives bring the rejuvenating power of nature into urban cities , whether that's in public, outdoor spaces or inside buildings?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
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Nassim Bouhamid University of Central Florida | |
| $150.00 |
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Austin Pearl Babson College | |
| $150.00 |
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Sera Brown University of Michigan | |
| $150.00 |
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Aravind Samudrala Ravi University of South Florida | |
| $150.00 |
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Morgan Whelchel University of California, Los Angeles | |
| $50.00 |
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BRIDGET GRACE Merced College | |
| $50.00 |
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Pay-Shengpei Dai Indiana University | |
| $50.00 |
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Lara Gatehouse Johns Hopkins University | |
| $50.00 |
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Jeffrey McNeary Cornell University | |
| $50.00 |
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Matthew Gaiser Queen's University |