The term "upcycling" refers to the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality. An example of upcycling could be taking the old and bruised bananas from a grocery store and using them to make a delicious banana-based energy bar instead of just throwing the old bananas away.

We are looking to build a pipeline of new products that use upcycled ingredients and can be sold in any department of the grocery store. Specifically, we want you to think about ways food manufacturers could use upcycled ingredients to make new products which could be sold in the grocery store as either packaged or fresh items. Using surplus food ingredients to create upcycled products is a great way to reduce food waste, and it gives the consumers the chance to contribute to this goal by purchasing upcycled products!