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Anonymous CompanyCloses August 26, 2024
Breaking Bread, Building Bonds: The New Era of Sharing

A total of $1,600 will be awarded to the top 50% of winners for this challenge. Below is a breakdown of the prize distribution.

  • Top 10% share $1,000
  • Next 15% share $400
  • Next 25% share $200

Time expired
52 days
Prize pot
$1,600
Description

Sharing isn't just about passing around a snack - it's about creating moments that bring people together, bridging gaps, and fostering connections. Imagine a world where food becomes the catalyst for unity, where every meal shared is an opportunity to strengthen bonds and create lasting memories. In today's fast-paced world, brands have a unique opportunity to facilitate these precious shared experiences and nurture a sense of community and abundance.

We're looking for fresh perspectives on what sharing truly means in today's society so we can create new products that encourage togetherness and connection. Think beyond the obvious - consider how different cultures approach sharing, how technology has changed the way we connect, and what makes a product or experience inherently "shareable". We want to understand the deep-seated needs and desires that drive people to seek out and create shared moments, and how food can play a central role in these experiences.

Let your imagination run wild! Think about your own most memorable shared experiences. What made them special? Was it the food, the setting, the company, or a combination of factors? Consider how a brand could elevate these moments, turning a simple act of sharing into a celebration of togetherness, abundance, and joy that resonates across diverse demographics and cultures. How can food become more than just sustenance, but a tool for building relationships, fostering a sense of belonging and creating new rituals?

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