Colgate Palmolive
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Next Challenge: How can we better communicate and demonstrate the concept of Biomimicry to consumers? |
For years, Palmolive Ultra dish soap was known to be "tough on grease, soft on hands." However, this positioning is largely only familiar to older consumers, and is becoming less relevant in the dish soap category as consumers are placing more value on the efficacy of the dish soap they buy, not how it affects their hands. People don't really know what Palmolive stands for as a dish soap brand today, and we're hoping to change that with your creative ideas!
NOTE** Your ideas should NOT focus on sustainability or other environmental topics.
Where do you think Palmolive currently fits in the dish soap market? What do you think it stands for? What is its role in the category?
How should Palmolive change its brand/image to better appeal to consumers, and to be more competitive in the category?
- Explain how your idea is relevant for the dish soap consumer of "tomorrow". Is it still relevant for Palmolive consumers today?
- Based on your idea, if you had to complete the sentence “Palmolive Ultra dish soap stands for _____” what would you say?
- If this new Palmolive were a person in your family, or maybe someone currently or historically famous, who would that be? And, what is it about that person’s personality that fits with this new stance for Palmolive?
- Explain how this makes Palmolive (reimagined with your idea) different from other dish soap brands.
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
| $166.70 |
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Matthew Gaiser Queen's University | |
| $166.70 |
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Sarah Nawab University of Texas at Dallas | |
| $166.70 |
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Milo St - | |
| $166.70 |
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Joshua Y. Ansong Düsseldorf | |
| $166.70 |
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Amy Beamer University of West Florida | |
| $166.70 |
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Okpamen Obasogie Landmark University | |
| $44.50 |
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Shivani Tomar H N B garhwal | |
| $44.50 |
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m . | |
| $44.50 |
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Rita Yip University of Auckland | |
| $44.50 |
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Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa | |
| $44.50 |
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Hernan Sanchez | |
| $44.50 |
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Beatrice Ndero JKUAT | |
| $44.50 |
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Lisa Buccafus University of Colorado | |
| $44.50 |
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Natalie Rose | |
| $44.50 |
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Reena Reetha Job | |
| $13.40 |
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Lewis Kim University of California, Berkeley | |
| $13.40 |
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Mr. Avneet Bloomsburg University of Pennsylvania | |
| $13.40 |
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Jessie Jahns | |
| $13.40 |
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Nirajan rana | |
| $13.40 |
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Tabitha Norton University of Toronto | |
| $13.40 |
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ERIKA FERNANDES Mumbai | |
| $13.40 |
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Hena Montana University of San Francisco | |
| $13.40 |
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Srishti Gupta Indian Institute of Management - Indore | |
| $13.40 |
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Marina Radovanovic Queen's University | |
| $13.40 |
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wafaa LHARZ | |
| $13.40 |
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Alla Sergueeva | |
| $13.40 |
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ali shahid university of south asia | |
| $13.40 |
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Jennifer Miller Walden University | |
| $13.40 |
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DAN SORINE | |
| $13.40 |
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Laura Leenhouts |