Baking, Cooking, & Spreads Company
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Can your edgy idea move people from animal-based fats to plant-based fats?
$1,600
top 50%
173
submissions
DONE
90 months
Fat is an important part of a healthy diet, helping the body absorb key nutrients and providing energy. However, it is important to distinguish between animal-based fats and plant-based fats (example products: Country Crock and I Can't Believe It's Not Butter). Plant-based fats and oils have the following advantages:
- -They are higher in healthy, unsaturated fats.
- -They compliment a lifestyle of eating less meat.
- -They are better for the planet since they are less carbon intensive to produce than fats and oils from animals.
We want to encourage consumers to move towards using plant-based fats and oils over animal-based fats. We are interested in BIG, CREATIVE ideas to captivate consumers that go above and beyond a traditional TV advertisement. Ideally, this idea will align with the plant-based movement by showing support to something or someone that is already a part of the movement.
Deliverables
What is your BOLD idea to get consumers more interested in eating plant-based fats over animal-based fats? Specifically, please answer the following:
- Describe your idea that will start a movement of people away from animal-based fats and toward plant-based fats. Please include key details.
- Does your plan work with a group, product, or company that is already part of the plant-based movement?
- Why will your idea resonate, go viral, or get people talking? What about it stands out?
- Where and how should we make your idea happen?
Please Note: We would like to especially encourage European students to participate! If you are from Europe or currently studying at a European university, please submit your ideas!
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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