Redtale Communications
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Hello MindSumo solvers! My name is Wade Forbes and I'm a co-founder of Redtale Communications. While it may seem strange for me to be posting this challenge as an individual, I'm excited to get your help with a problem I'm facing.
For some background, I spent 16 years in the cybersecurity space before I completely changed careers to follow my passion - drawing and illustration. I specialize in illustration, graphic recording & sketch noting, which is where organizations hire me to sit in on important meetings and events so I can capture the notes and key points in an engaging visual illustration. You can see examples of my work at redtale.com/visual
Like so many other small businesses, the client that was the majority of my income dried up overnight when Covid hit. Understandably, this brought a tremendous amount of stress & anxiety into my life. To try and cope with these negative effects of Covid, I began creating a daily image with an inspirational quote accompanied by an original drawing. Over time, this simple act of creating a daily dose of hopeful content helped me overcome the negative downward spiral I was experiencing, which is something I feel millions of people need right now.
I now have a library of over 220 of these drawings/quotes, and I'm anxious to figure out the best way to get this content into the hands of people who need a hopeful boost. I don't have experience setting up online stores or selling products, but I do know that I want the drawings to be purchased & viewed off of devices.
You can view my daily quotes/drawings by going to redtale.com/visual and scrolling to the images titled "DAILY QUARANTINE QUOTES"
Please answer the following questions:
1) What do you think is the best medium to use for selling my daily quarantine quotes? (ex. sticky note, branded mug, wrapping paper, calendars, etc.) Please provide an explanation for your choice
2) What strategy would you use to market & get the word out for my daily quarantine quotes? Why do you think your strategy would be successful?
3) What tools/platforms (ex. shopify, etsy, etc.) would you use to set up an online shop? Additionally, if you know of vendors, startups, or other resources that make this process easy, please include that information in your answer!
NOTE* Remember, my primary goal is to keep the quotes off of devices.
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $500
will share $200
will share $100
| $25.00 |
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Kyle Hockridge | |
| $25.00 |
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Simon Corelli University of California, Los Angeles | |
| $25.00 |
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m . | |
| $25.00 |
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Gabriel Carvalho | |
| $25.00 |
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Gregory Wilson Pepperdine University | |
| $25.00 |
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TJ Fritts University of Tennessee | |
| $25.00 |
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Sumana Mahata UCSD | |
| $25.00 |
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Sibela Bace | |
| $25.00 |
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Matthew Gaiser Queen's University | |
| $25.00 |
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Celosia McLeod | |
| $25.00 |
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Shane Jenkins University of Notre Dame | |
| $25.00 |
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Joy Orande Brock university | |
| $25.00 |
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Kirsten Chambers University of Central Florida | |
| $25.00 |
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Vyshnavi Viju | |
| $25.00 |
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David Olsson | |
| $25.00 |
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Olivia Wendell Honolulu community college | |
| $25.00 |
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Becky Budhoo | |
| $25.00 |
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Jacqueline Duong University of California, Los Angeles | |
| $25.00 |
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Salina Vidaurri The Univeristy of Texas at San Antonio | |
| $25.00 |
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Peyton Proctor | |
| $6.70 |
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Lester Huang Lehigh University | |
| $6.70 |
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Lucas Marmor DeVry University | |
| $6.70 |
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Gina Binns | |
| $6.70 |
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Adriana Buendia | |
| $6.70 |
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Nikhil Patil McMaster University | |
| $6.70 |
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Marina Radovanovic Queen's University | |
| $6.70 |
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Camile Cleveland Duke University | |
| $6.70 |
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Amy Truong | |
| $6.70 |
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Gerald Okafor University of Manchester | |
| $6.70 |
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Benjamin Aduba | |
| $6.70 |
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Genevieve Kalinowski Brandon University | |
| $6.70 |
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Furious Berrain | |
| $6.70 |
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serena Chima | |
| $6.70 |
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Rosynes Falcon | |
| $6.70 |
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K B | |
| $6.70 |
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Joe large Hanover College | |
| $6.70 |
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Jenna Kinter Grove City College | |
| $6.70 |
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Erika Regina Albuquerque da Silva | |
| $6.70 |
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Emily Armstrong Queen's University | |
| $6.70 |
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Andre Cunha | |
| $6.70 |
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Edilson Gomes de Lima Ibero American | |
| $6.70 |
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Sang Nguyen McGill University | |
| $6.70 |
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Ishak Nazim College of the Holy Cross | |
| $6.70 |
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Nicole Croll Carlow University | |
| $6.70 |
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Saaema Alavi Illinois Institute of Technology | |
| $6.70 |
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Amy Fernandez University of Central Florida | |
| $6.70 |
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Emil Nedelcu | |
| $6.70 |
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Yale Wang University of Waterloo | |
| $6.70 |
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Hriju Adhikari Swarthmore College | |
| $6.70 |
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DJABOUT Mohammed abdeldjalil University of West Florida | |
| $2.00 |
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Sandra Nguyen California State University, Fullerton | |
| $2.00 |
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Audrey Nguyen University of California, Irvine | |
| $2.00 |
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Cory S | |
| $2.00 |
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Sherry Chen | |
| $2.00 |
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Sierra McMillin | |
| $2.00 |
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David Gonzalez Broward College | |
| $2.00 |
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Savah Asmelash | |
| $2.00 |
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Jacqueline Nettey | |
| $2.00 |
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cyriene riego | |
| $2.00 |
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NWG Group International | |
| $2.00 |
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Lauren Wachenfeld Washington University in St. Louis | |
| $2.00 |
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Samia Salame University of Ottawa | |
| $2.00 |
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Adwoa Armah | |
| $2.00 |
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Christie Ortega | |
| $2.00 |
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Aurora Weigert Penn Foster | |
| $2.00 |
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Debashish Deb | |
| $2.00 |
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Tiro Mphaka | |
| $2.00 |
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Victoria Pham Texas A&M University | |
| $2.00 |
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Michael Anderson North Carolina State University | |
| $2.00 |
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Aremu Aliyu | |
| $2.00 |
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Davis Landry | |
| $2.00 |
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Mia Sol Oklahoma State University | |
| $2.00 |
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kell bruce University of engineering | |
| $2.00 |
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Sky Jonathan | |
| $2.00 |
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Leah Jones Carleton University | |
| $2.00 |
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Olivia Nguyen University of California at Davis | |
| $2.00 |
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Kamila Wyszomirski University of Saskatchewan | |
| $2.00 |
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Nick Riggs | |
| $2.00 |
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Godwin Uwakwe Texas A & M University - Commerce | |
| $2.00 |
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Kenny Lasprino Boston University | |
| $2.00 |
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Kenneth Kenneth | |
| $2.00 |
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Reshma P Veedu | |
| $2.00 |
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olohitai ovbiagele | |
| $2.00 |
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Ashley Atwell | |
| $2.00 |
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Jediael Santos Pontifícia Universidade Católica de São Paulo (PUC-SP) | |
| $2.00 |
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TACIANA TEIXEIRA ESTACIO DE SÁ | |
| $2.00 |
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Tisa Douglas | |
| $2.00 |
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AvaRose Pembroke Penn Foster | |
| $2.00 |
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Sarah Bricault Massachusetts Institute of Technology | |
| $2.00 |
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Hannah Tuten University of Virginia | |
| $2.00 |
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Brandy Grahl Shaw | |
| $2.00 |
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Alex Toth | |
| $2.00 |
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Tyler Yen University of Virginia | |
| $2.00 |
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Ashley Hanneson | |
| $2.00 |
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Tom Nardone Boston University | |
| $2.00 |
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Texson Akumah University of Manchester | |
| $2.00 |
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Karen Gomes | |
| $2.00 |
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Ashton Platzke | |
| $2.00 |
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Emma Schwartz | |
| $2.00 |
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ANH QUANG NGUYEN |