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Help us come up with new types of refrigerated and frozen breakfast foods
Challenge Type: ideation
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$1,600
top 25%
300/300
spots taken
DONE
17 months

At most grocery stores, you can find an assortment of breakfast products that fall into either the refrigerated or frozen category. Within the refrigerated breakfast category, most of these products are a variation of something where you crack an egg into it to finish the preparation before eating. Within the frozen category, the landscape is dominated by frozen waffles and similar items.

We are looking for ideas for refrigerated and frozen breakfast product ideas that go beyond these well-established options. We are open to all sorts of ideas, so please use your creativity!

Deliverables
  1. Propose an idea for a new refrigerated OR frozen breakfast product idea

    • Describe the new product in detail (ex. ingredients, serving size, how it's eaten, etc.)
  2. How is your idea filling a need, and what consumers will love it?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$142.90 R Petrova
$142.90 Madiha Azeem Jinnah University
$142.90 Marina Radovanovic Queen's University
$142.90 Levi Daniels Oregon State University
$142.90 ERIKA FERNANDES Mumbai
$142.90 serena Chima
$142.90 Pratye Aggarwal New York University
$44.50 Mahmoud Osama Helwan University
$44.50 Ejoi Epale University of Nairobi
$44.50 JITHU G Indian Institute of Technology - Madras
$44.50 Okpamen Obasogie Landmark University
$44.50 ALMIRA COLLADO Trinity College
$44.50 Hayward Chan University of Toronto
$44.50 Shivani Tomar H N B garhwal
$44.50 Shweta Tomar Unversity of Florida
$44.50 Yifan Zhang Western University
$12.50 Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa
$12.50 Karen Miller West Virginia University
$12.50 Joseph Alison Massey University
$12.50 Lerato Baloyi university of Pretoria
$12.50 Avijit Majumder Manipal University
$12.50 TM S
$12.50 Reena Reetha Job
$12.50 Francis Daniel Santia Harvard University
$12.50 vishwas chhimpa Indian Institute of Technology kharagpur
$12.50 Jessie Jahns
$12.50 Jorge Mario Vega Iglesias Universidad Santo tomas
$12.50 Bhavesh Maru
$12.50 Amy Beamer
$12.50 Lara Kilchenmann Kent State University
$12.50 Asima Nudrath Dr.Ntr university of health sciences
$12.50 Alla Sergueeva
Submission questions


Propose an idea for a new refrigerated OR frozen breakfast product idea

  • Describe the new product in detail (ex. ingredients, serving size, how it's eaten, etc.)
(Required)

How is your idea filling a need, and what consumers will love it?

(Required)
0 characters Average: 1649 characters
Your solution must be at least 200 characters long
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