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What does the future of sorghum beer look like?
Challenge Type: insights
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$1,600
top 25%
229/300
spots taken
DONE
19 months

Beer as a category is largely dominated by barley or wheat-based products. However, we believe there are a few white space opportunities for beer made from alternative ingredients. One such ingredient is sorghum, which is an indigenous African crop that has been used to make beer in Africa for centuries. We are interested in learning about your awareness of sorghum beer and ideating together to create exciting new products!  

Deliverables

  1. Before reading this challenge, what was your awareness of sorghum beer

    • Specifically, what did you know about sorghum beer before starting the challenge?
    • Where did your background information on sorghum beer come from?
    • If you have not tried sorghum beer, would you be willing to try it in the future? Why/why not?

  2. When it comes to new potential sorghum beer products, what tastes, flavor profiles and overall experience do you think would be popular with consumers? In your answer, you should define tastes and flavor as follows:

    • Tastes - sweet, sour, salty, umami, bitter
    • Flavor - All other aromatic elements of the product (ex. floral, spiced, fruity, hoppy etc.)
    • Overall experience- (ex. foam, color/appearance, fresh lager beer, light mouthfeel, creamy mouthfeel, lingering aftertaste, sourness/bitterness, etc.

  3. What specific claims about the benefits of sorghum beer might entice someone to choose it over other beer options? 

    • Do specific benefit claims matter to you when choosing a sorghum beer to drink? Why, or why not? 
    • If yes, why do they matter? If not, what does matter to you when choosing a beer to drink? (Ex. brand, taste, packaging, health, price etc)
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$71.50 Joshua Y. Ansong Düsseldorf
$71.50 m .
$71.50 Shanny K McGill University
$71.50 Nqobile Khoza
$71.50 Nirmal Suthar
$71.50 Alla Sergueeva
$71.50 Lewis Kim University of California, Berkeley
$71.50 Alan Jones
$71.50 Zinhle Ndlovu Nelson Mandela University
$71.50 Dominic Mukuka University of KwaZulu-Natal
$71.50 Okpamen Obasogie Landmark University
$71.50 Bariya Ajaysinh
$71.50 ALMIRA COLLADO Trinity College
$71.50 Naveen Meena Indian Institute of Technology - Bombay
$21.10 Sudarshan Gujar
$21.10 Megan Lynch University of Connecticut
$21.10 Akihiro Shikata
$21.10 Nagat Oun Faculty of Economic Studies and Political Science
$21.10 Afthab Ks
$21.10 Abdullahi Adamu University of Greenwich
$21.10 Levi Daniels Oregon State University
$21.10 Marisri S
$21.10 Lerato Baloyi university of Pretoria
$21.10 Rohith Krishna
$21.10 Dipina Dhungana TU
$21.10 Reena Reetha Job
$21.10 R Petrova
$21.10 Nicholas Ihiale University of Benin
$21.10 Saradban Raha West Bengal University of Technology
$21.10 Pablo Santos University of Liverpool
$21.10 Phillips Staninski University of Chicago
$21.10 Teh Chin Een Aimst University
$21.10 Pearl Setimela University of Botswana
$6.10 Aseel issa
$6.10 Rama Siva
$6.10 cash john
$6.10 Om Bhise G H Raisoni
$6.10 Ashish YADAV GGSIPU ,India
$6.10 Mahendra Yogi
$6.10 Pragadeesh Amuldass IIT madras
$6.10 Ntombifuthi Phindile Nyuswa
$6.10 Asima Nudrath Dr.Ntr university of health sciences
$6.10 stephen musembi
$6.10 Rishikesh Dhotre University of Mumbai
$6.10 Adokou kodjo François
$6.10 Sonu Sonu University of Delhi
$6.10 Mugisha Philippe
$6.10 Mr M Mansoura University
$6.10 Lauren Ger
$6.10 Koketso precious Thoka University of Venda
$6.10 Saurabh Kumar Academy of Art University
$6.10 Sreenath Rk
$6.10 Yabets Zewdu
$6.10 Dylan Fernandes
$6.10 Vicky Wanjiru Kenyatta university
$6.10 ERIKA FERNANDES Mumbai
$6.10 Kavin Kavin
$6.10 kiptoo rono Kenyatta university
$6.10 Rokyatou YAYA
$6.10 Avijit Majumder Manipal University
$6.10 Sadok Labidi
$6.10 Gary Kawakami U. of Hawaii
$6.10 Nadi A. The American University in Cairo
$6.10 Karen Miller West Virginia University
$6.10 Helal Mahmoud Hamdan Bin Mohammed College of Dental Medicine
$6.10 sanjay sahani Tribhuwan university, nepal
Submission questions


Have you ever tried sorghum beer in the past?

(Required)
Yes
No

If yes, was the sorghum beer bottled or home brewed?

Bottled
Home brewed

If you've tried bottled sorghum beer, what was the brand?

If you have tried sorghum beer, what did you like & dislike about it?

Before reading this challenge, what was your awareness of sorghum beer

  • Specifically, what did you know about sorghum beer before starting the challenge?
  • Where did your background information on sorghum beer come from?
  • If you have not tried sorghum beer, would you be willing to try it in the future? Why/why not?
(Required)

When it comes to new potential sorghum beer products, what tastes, flavor profiles and overall experience do you think would be popular with consumers? In your answer, you should define tastes and flavor as follows:

  • Tastes - sweet, sour, salty, umami, bitter
  • Flavor - All other aromatic elements of the product (ex. floral, spiced, fruity, hoppy etc.)
  • Overall experience- (ex. foam, color/appearance, fresh lager beer, light mouthfeel, creamy mouthfeel, lingering aftertaste, sourness/bitterness, etc.
(Required)

What specific claims about the benefits of sorghum beer might entice someone to choose it over other beer options? 

  • Do specific benefit claims matter to you when choosing a sorghum beer to drink? Why, or why not? 
  • If yes, why do they matter? If not, what does matter to you when choosing a beer to drink? (Ex. brand, taste, packaging, health, price etc)
(Required)
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Your solution must be at least 200 characters long
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