Adidas
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Next Challenge: Help us make the future of body cleansing more exciting |
Adidas is a sustainability leader within the sporting goods industry. As such, we work extremely hard to have a positive impact on both our environment and consumers. For example, we partnered with Parley to use recycled ocean waste in new products.
We know that 'sustainability' can mean a lot of things to a lot of different people, and that our current efforts towards sustainability may not directly connect to the issues that matter most to our Millennial consumers. Therefore, we want to know what you consider to be the most significant and relevant issues that the Adidas brand should tackle head on so that we can connect with Millennials through an environmental/consumer impact that is meaningful to them.
We are interested in new sustainability product concepts that will resonate with Millennials and result in a positive, measurable impact on our environment or consumers. Specifically, please answer the following:
- What environmental and social issues are most important to Millennials when it comes to sustainability?
- In terms of our products, what new effort(s) can the Adidas brand make to positively impact these environmental and social issues? What new product(s) or product changes would be introduced?
- How would the resulting positive impact on the environment or consumers be measured?
- We want our efforts to be visible to our consumers. How will your concept be 'visible' to consumers? What can we do to market your concept so that consumers value our efforts?
We are interested in new sustainability concepts. Before proposing your solutions, please research and consider what we have been doing so far to ensure your idea brings something new to the table:
- improving working standards in factories
- reducing or eliminating the use of harmful chemicals and materials
- improving waste water quality
- reducing waste and including recycled materials in our products
- dry dye efforts to eliminate water from the drying process
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Broad Consumer Appeal
will share $1,000
will share $400
will share $200
| $71.40 |
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Ashleigh Genus Binghamton University, SUNY | |
| $71.40 |
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Dallas Platt University of Queensland | |
| $71.40 |
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Tomas Pramod University of Missouri - Columbia | |
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Scott E. Hoffman Kettering University | |
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Julian Grosse Minerva Schools at KGI | |
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Kelly Zheng University of Waterloo | |
| $71.40 |
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Ana Clark Columbia University | |
| $71.40 |
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Jesse Welch SUNY College at Oswego | |
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Garrett Hairston Texas A&M University | |
| $71.40 |
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Cyril Sebastian Government college of engineering ,Trivandrum,Kerala,India | |
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Colten Baumgarth Fontbonne University | |
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Yiling Zhou University of Alabama at Birmingham | |
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Northy Hunter University of Regina | |
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Julia Smith Washington University in St. Louis | |
| $20.00 |
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Adam Saunders Metropolitan State University of Denver | |
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Kathleen Muir University of British Columbia | |
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Shivani Tomar H N B garhwal | |
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Elijah Dilday University of Central Missouri | |
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Cory Brown University of Central Florida | |
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Christianah Adigun University of Minnesota | |
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Kat Claar University | |
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Mary Bemis Occidental College | |
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Brendan Evers University of Western Ontario | |
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Phuong Nguyen University of California at Davis | |
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Aileen Gutierrez edu | |
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Jasmine Xie Swarthmore College | |
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Sharon Ng University of California at Berkeley | |
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Divyansh Bengani NIT Trichy | |
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Tereza Gocheva Technical University of Sofia | |
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Nicole Valkova University of Guelph | |
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James Clark San Francisco State University | |
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Emily Sarasa University of Central Florida | |
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Ruben Brizuela Borough Manhattan Community College | |
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George Kiprono Tonuy JKUAT | |
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Ajay Sharma JAMK University of Applied Science,Finland | |
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Hanna Gröber Grand Valley State University | |
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Shivdas Ashtekar BAMU | |
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Alexey Makarov Ryerson University | |
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Dyllan Hancott Yorkville University | |
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Vishal Salman University of Texas at Arlington | |
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Anupam Saini pec university of technology | |
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Samantha Thompson Brock University | |
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Kailah Hall University of Maryland | |
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Krista Jones Virginia Commonwealth University | |
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hitesh gautam Indian Institute of Technology | |
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DEEPAK CHOUDHARY Stanford University | |
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Nathan Bennett University of Lethbridge | |
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Riha Desi University of Toronto | |
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Dominik Gregurek Faculty of Electrical Engineering, Computer Science and Information Technology Osijek | |
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Alexandra Crawford Queen's University | |
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Nicole Gillette olds college | |
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Rafikiel Seyvunde University of South Florida | |
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Ashlee Reick | |
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Jacob Schwing University of Central Florida | |
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Isis Cochrane Camosun College | |
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Akash S Institute of Chartered Accountant of India | |
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Louis Hamon Elizabeth College | |
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Sean Grimm University of Central Florida | |
| $5.90 |
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Maryna Lenchuk KNEU | |
| $5.90 |
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Ellen Rathe Marist College at Poughkeepsie | |
| $5.90 |
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Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa |