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Next Challenge: The Ultimate Bed Rotting Experience |

Gen Z has become a driving force behind the creation and adoption of food and recipe trends through their active presence on social media platforms. This demographic is known for its penchant for discovering, sharing, and popularizing food and recipe trends, often driven by visual aesthetics, unique flavors, and the novelty factor.
Some good examples can be found in Birria Raman, Chamoy Pickle Kits and Chili Gushers which all demonstrate this generation's desire to break past simple recipe sharing and experiment with unique flavors, unconventional pairings and more engagement when it comes to their food choices.
With that, we would like you to come up with a Taco Bell product idea for the frozen food section worth sharing that can go viral!
What is the last food item you shared digitally (either on social media or through direct message to friends & family)
In your opinion, what makes food shareable and have viral potential?
What frozen food item can Taco Bell create that encapsulates these traits and has a major "shareable" factor?
- Describe the product. What are the flavors, texture, size, make up, etc.
- What about it would you be proud to share on social media or otherwise?
- Think outside the box and how will your product become the next big trending food item!
Attach an artistic rendering of your idea and what it will look like in a shareable form!
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
$125.00 |
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ERIKA FERNANDES Mumbai | |
$125.00 |
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Lisa Buccafus University of Colorado | |
$125.00 |
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Karen Miller West Virginia University | |
$125.00 |
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Okpamen Obasogie Landmark University | |
$125.00 |
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Bariya Ajaysinh | |
$125.00 |
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Avijit Majumder Manipal University | |
$125.00 |
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Uchegwuoagwu Omereji Rivers State University Of Science And Technology. | |
$125.00 |
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Nermeen Elassasy | |
$36.40 |
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Wendell Love | |
$36.40 |
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Phillips Staninski University of Chicago | |
$36.40 |
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Nikhil Patil McMaster University | |
$36.40 |
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Vickyy Smith University of British Columbia | |
$36.40 |
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Seth Hene Kelley School of Business | |
$36.40 |
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Marina Radovanovic Queen's University | |
$36.40 |
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Reena Reetha Job | |
$36.40 |
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Milo St - | |
$36.40 |
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Harikesh Sharma | |
$36.40 |
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Yonela Yeko | |
$36.40 |
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Doreen Kasivi MMU | |
$11.20 |
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Humphrey Kipkoech Moi university | |
$11.20 |
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PAUL JAYAKAR VASU MohanBabu University | |
$11.20 |
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Nirmal Suthar | |
$11.20 |
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Jennifer Miller Walden University | |
$11.20 |
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Joseph Ilim . | |
$11.20 |
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Stephanie Wu University of British Columbia | |
$11.20 |
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Shweta Tomar Unversity of Florida | |
$11.20 |
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Godwin Uwakwe Texas A & M University - Commerce | |
$11.20 |
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Rohith Krishna | |
$11.20 |
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Lewis Kim University of California, Berkeley | |
$11.20 |
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Nimrah M | |
$11.20 |
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Kilega Joshua Alabama Agricultural and Mechanical University | |
$11.20 |
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Jamie Shields New York University | |
$11.20 |
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Asti Sucihati Sopwan Bina Sarana Informatika | |
$11.20 |
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Nandan Kumar IIEST | |
$11.20 |
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Alam Zeb | |
$11.20 |
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Shivani Tomar H N B garhwal | |
$11.20 |
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Lara Kilchenmann Kent State University |