Sample cover letter for Internship position at Google

This type of company could become a threat to P&G's corresponding business segment. Proctor and Gamble must continue to expand its operations internationally, due to the decline of the US dollar to other currencies and the emergence of new markets, such as India or China.

A codependent relationship exists between P&G and its suppliers. In order to generate above average revenues the Company needs various quality materials for product production at the best prices available. Suppliers of these materials also need key customers like P&G for profitable revenue generation but will most likely have little bargaining power because of its size. P&G can use its generous size and available cash to its advantage during the current credit crisis. Rising interest rates and the declining availability of credit should not affect P&G’s relationship with its suppliers. The company’s successful history and large market share can be used to back its borrowings,under the assumption that P&G continues to maintain its current market share.

Although P&G is a very large company, its future is dependent on buyers. Wal-Mart and affiliates represent 15% of the firm's total revenue in 2006. This percentage of total revenue gives Wal-Mart the ability to bargain with the Company for lower prices, which would result in lower earnings. The current credit crisis will not have a significant impact on P&G because of the diversity and “recession-proof” status of its products. Theproducts that P&G offers can sustain a slowdown or recession in the US economy because of the their product types. Consumers will continue to purchase these goods through an economic correction. While P&G had disappointing 2nd quarter earnings due to higher commodity costs, analysts reported strong sales forecasts and growth opportunities.

There are considerable substitutes for all of P&G's product offerings, creating an intense competitive environment. In order to differentiate itself, the firm must continue to provide new, innovative products and branding to the customer. P&G notes that working collaboratively with customers and developing deep shopper and consumer understanding will improve the in-store presence of its products and win the "first moment of truth." This happens when customers choose which brands to buy. Winning the "second moment of truth," when consumers decide whether P&G products deliver on the brand promise, is essential for growth in such a competitive environment.

P&G has a presence in a variety of industries; Personal Goods, Household, Paper, Healthcare, and Food products. Companies in all of these industries are always fighting for their share of the market. Currently, the firm is a leader in numerous markets. The release of P&G's 2007 1Q Earnings report illustrated that the firm has a 40% share of the U.S. shampoo market and a 61% share of the U.S. laundry detergent market. This diversity in product development allows P&G to sustain cyclical economic events, such as the current credit crisis, because their products are spread out over different sectors.