Sample cover letter for Internship position at Kraft

Dear Kraft Canada Campus Team,

Upon graduation my goal is to pursue a career in corporate brand marketing. Working for Kraft Canada as the Brand Marketing Intern would provide me with a valuable work experience, and the opportunity to learn what it takes to be one of the top marketers. Kraft’s ability to captivate customer’s attention through unique and fun marketing techniques is something I aspire to. It is the company’s passion for food and emphasize on customer satisfaction that has made Kraft products a necessity in my families cupboards and fridge.

Through my past work experience and extra-curricular activities I have been given the opportunity to come up with great ideas, inspire people around me, and make an impact both at school and at work. I am currently in my third year at ____ University and am the Co-Director of Events for the ___, and one of the Case Competition Associates for ___. As the Co-Director of Events I am faced with many challenges. These challenges do not necessarily arise from the logistics of the event, but rather the attendance aspect. I needed to find a way to get students not only interested in the events being held, but also excited. I wanted students to build a relationship with the __ brand, and associate ___ events with being both worthwhile and memorable. To do so I teamed up with the Director of Marketing and Director of IT to formulate a marketing strategy. It was because of my passion for the events that my team agreed to put in countless hours to design posters, organizing in-class announcement schedules and creating photos to be used on social media sites such as Facebook, Instagram and Twitter. The campaign was a success as we were able to increase the attendance by 47%.

Not only was I given the opportunity to inspire others to promote events, I was also given the opportunity to create a bran new event. This is something that has not been done for the last five years at ____. Being in my third year of business I feel that students, especially accounting students do not get enough practice with their communication skills. This is something that I wanted to change. I wanted students to be able to feel confident with the speaking skills, which is why I collaborated with the ____ student group. The event has recently passed the funding requirement and is currently being promoted for its February 8^th 2014 scheduled date.

Kraft’s commitment to career development and growth are ideal qualities that I search for in an employer. I have lot to contribute to Kraft Canada and the Brand Marketing Department and I am excited about the possible challenges the internship will bring. Thank you very much for taking your time to consider my application, I appreciate your time.

Sincerely,