Sample cover letter for Internship position at Nielsen

I was exposed first handedly to Nielsen’s big data systems while working in Northwestern University’s Research Computing department this summer. Before that I had only known Nielsen through my coursework. It strongly intrigues me how Nielsen is able to interpret and analyze data to further understanding of consumer and market trends, which is why I am interested in the Assortment Practice Area Internship at Nielsen.

Being a communication studies and economics major with an integrated marketing minor, Nielsen has always been a subject of discussion and model for my studies. Nielsen’s power and influence continues to impress and awe me, from audience measurement to consumer purchase behavior analytics, its impact is immeasurable. Which is why I would love to contribute to such an amazing organization. Additionally, after seeing so many of my peers intern at Nielsen and being inspired by their development through the company, I am convinced that Nielsen is a place where I can grow to my full potential. Moreover, I believe that Nielsen’s resources and people are essential for my pursuit of a career in strategy and management consulting.

Learning about Nielsen and using its models and measurement techniques in my business and marketing courses have also furthered my interest in and understanding of data analytics. Through my coursework I have developed a strong passion for quantitative analysis, which was a surprise to me since I have always thought of myself as a qualitative thinker. I am passionate about using data gathered to analyze trends and find solutions. I believe that my knowledge of quantitative analysis and strong communication skills is perfect for the position, I am eager to see what I can do in Nielsen.

I am very enthusiastic about the opportunity and I would love to discuss the position further. I look forward to speaking with you soon.