Sample cover letter for Internship position at Panasonic

Dear Panasonic recruitment team,

I would like to apply for the Marketing Assistant placement role as advertised on Rate My Placement. I am currently a second year student studying Marketing and Business Economics at University.

Panasonic’s values, and my knowledge of their hugely successful marketing campaigns was the reason that I looked into the firm’s placement schemes. The ‘giving back to nature project’ is something that particularly stood out and resonated with me. I admired their efforts to make a positive impact on the planet, and I feel that such a campaign, from a strategic point of view, is very effective as it allows people to connect with the company through shared values. I would take great pride in representing a company with these values I am eager to involve myself in future campaigns. I also feel that Panasonic are a company who have a wealth of experience to teach someone like myself. They are pioneers in the technology industry, most recently presenting the ‘Transparent Television’ at the Consumer Electronics Show, a product that very few companies are yet to produce. To work for great innovators such as Panasonic, who operate in the forever changing market that is the technology industry, would be an extremely exciting opportunity.

I believe that I have a number of specific attributes that would significantly benefit me within this position and allow me to make a valuable individual to Panasonic. My multiple jobs in the retail and service sector have enabled me to demonstrate excellent communication and interpersonal skills, particularly when interacting with colleagues and customers. Whilst working at Staples as a store associate my role was to sell business related technology alongside product insurance and encourage customers to sign up to the loyalty scheme. I was able to provide them with detailed information on the products which would lead to a building of rapport, this encouraged sales and gained the company loyal customers. Additionally, keeping up to date with University assignments alongside part time jobs and my involvements with societies has taught me the importance of time management and prioritisation.

My passion for marketing began when I took part in the student enterprise project during secondary school. This competition involved creating a marketing campaign, a prototype and a business plan, for which I headed the marketing campaign. During this project, I demonstrated strong teamwork skills and an ability to be creative, whilst also displaying logic and strategic thinking. The procedures and operations on this small scale marketing campaign really emphasised how much I enjoyed the challenges of the position and consequently left me with the desire of working in the marketing sector. I feel that I have a lot to offer to such a position, my passion for the company, the industry and the role, combined with my relevant past experience and enthusiasm for marketing would make me a valued addition to your team.

Yours faithfully,