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Olympics is considered as one of the biggest international events in the history of sports. It stages athletes from countries all over the world. It is held every four years and the complete event would last for more than two and a half weeks. It is considered as one of most popular sporting event in the world, with over a thousand sportsmen taking part in more than twenty sporting events. The audience wide worlds which are viewing the Olympics are over a billion. The Olympics was started nearly 3000 years ago in Greece, this was done to honor the greek gods, athletes would train over a period of time to compete against other athletes to compete in Olympia where the winners are rewarded with a crown of olive eyes, which would bring fame, victory and respect. New events were introduced as time passed, and a huge range of sporting events came into place which encouraged more people to take part in the events. Despite earlier struggles, the Olympic Games have developed into one of the world's most recognizable global brands, and a key event on the international sporting and events calendar, anticipated by athletes, sport enthusiasts and coach potatoes alike ( Amis and Cornwell , 2005)
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Olympics is hosted once in every four years and its hosted by a specific city , not a country . Olympics are divided into special Olympics like Winter Olympics, Paralympics and the special Olympics , which are specifically designed for people with disabilities. The city in which the Olympics is hosted , it would have various sites in and around the city where different sporting events would be taking place, it also has to provide an Olympic Village where the competitors and their coaches would be living . Every country has its own Olympic organization which has the responsibility for looking after its team. Olympics which is seen as the biggest event with tremendous amount of time spent in planning and designing and the implementation.
Attributes most closely associated with the Olympic image are positive, aspirational and emotional; such as being the best, trustworthy, inspirational, peaceful, honorable, participation and striving (International Olympic Committee 2001, p. 9). One of the important powerful symbols for theOlympics is the Olympic torch, representing freedom, a lack of cultural barriers and harmony