Anonymous Company
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Next Challenge: Help us make the future of deodorant more exciting |
Convince consumers to return their beat up shoes
$1,000
643
DONE
We want to start a new consumer behavior where at the end of a shoe's useful life, the consumer returns their used shoes to the company from which they bought them.
Deliverables
Please complete the following:
1) Propose a way to compel consumers to return their used shoes to the company from which they bought them.
a. How could this action of returning used shoes create a new business model/revenue stream for the company?
b. What incentives would you use to get consumers to return their shoes in the first place?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
Leaderboard
$150.00 | Amber Kuykendall Tarrant County College District | ||
$150.00 | Kevin Tellez California State Polytechnic University, Pomona | ||
$150.00 | fsiddique Fordham University | ||
$150.00 | Ajinkya Khasnis San Jose State University | ||
$150.00 | Deeksha Gupta University of Pittsburgh | ||
$50.00 | Andrei Riley Univeristy of the West Indies | ||
$50.00 | Michelle Starr tvcc | ||
$50.00 | Shivam Varshney Indian Institute of Technology - Bombay | ||
$50.00 | Mc Kennah Schroeder Arizona State University | ||
$50.00 | Max Kusnadi nus |
Submission questions