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Convince consumers to return their beat up shoes
Challenge Type: business
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$1,000
top 10
643
submissions
DONE
118 months

We want to start a new consumer behavior where at the end of a shoe's useful life, the consumer returns their used shoes to the company from which they bought them.

Deliverables

Please complete the following:

1) Propose a way to compel consumers to return their used shoes to the company from which they bought them.

a. How could this action of returning used shoes create a new business model/revenue stream for the company?

b. What incentives would you use to get consumers to return their shoes in the first place?

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
Leaderboard
$150.00 Amber Kuykendall Tarrant County College District
$150.00 Kevin Tellez California State Polytechnic University, Pomona
$150.00 fsiddique Fordham University
$150.00 Ajinkya Khasnis San Jose State University
$150.00 Deeksha Gupta University of Pittsburgh
$50.00 Andrei Riley Univeristy of the West Indies
$50.00 Michelle Starr tvcc
$50.00 Shivam Varshney Indian Institute of Technology - Bombay
$50.00 Mc Kennah Schroeder Arizona State University
$50.00 Max Kusnadi nus
Submission questions


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