Anonymous Company
|
Next Challenge: Help us find a great name for our new line of Pure Leaf ready-to-drink teas |
The idea of nostalgia has become a growing consumer trend as more people seek wholesome entertainment, reminders of childhood, and fun, playful foods and drinks. Millennial and Gen Z culture has been instrumental in this re-imagining of the past, often referencing the ideas of yesteryear to create new and unique interpretations of their own.
Food and beverage product lines are jumping on the nostalgia trend with old-school packaging and throwback products, such as greeting cards made from reused packaging, Nerd candy original flavors, and bakery cookies with Nintendo designs. We want YOUR ideas on how to leverage the appeal of nostalgia by introducing a new food form that is reminiscent of days gone by.
Propose a new food form with a nostalgic twist. If your idea incorporates or is based off of a pre-existing item, please make sure your idea presents a new interpretation or vision of it. Specifically, please answer the following:
- Describe your idea for a nostalgic new food form in detail. What product category does it belong in? Is your food a completely novel idea, or a brand new vision based off of a pre-existing item?
- What about this new food form makes it nostalgic? Is it the flavor, the look of the packaging, or it's association with a past memory or time?
- Which age, memory, or period of time will it remind consumers of? Who would this product most appeal to?
- Include a visual if it will help illustrate your idea!
Considerations:
-Please do not submit responses that simply re-introduce a food from the past. We are seeking creative, new food offerings!
-The following food categories are good areas to focus on, but we are interested in ideas outside of them as well:
-beverages
-breakfast
-on-the-go snacking
-sweet goods
-cereal
-ice cream
-condiments
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
$55.60 | Mo Talukder Long Island University | ||
$55.60 | Fatima Ghiasi University of Windsor | ||
$55.60 | Pedro M University of Providence | ||
$55.60 | Dustin Gallo University of Central Florida | ||
$55.60 | Maddie Reeves Stetson University | ||
$55.60 | Chad Rowley University of Central Florida | ||
$55.60 | Kimberly Giller University of Central Florida | ||
$55.60 | Jimmy Morris Gonzaga University | ||
$55.60 | Sarah Trottier Maastricht University | ||
$55.60 | Rebecca Wu University of Texas at Austin | ||
$55.60 | Stephanie Donis University of Central Florida | ||
$55.60 | Josh Lyman University of Oregon | ||
$55.60 | Justyne Trottier Lethbridge College | ||
$55.60 | Kate Baker Penn Foster | ||
$55.60 | Sarah Reid Athabasca | ||
$55.60 | Jessica Giden University of Oregon | ||
$55.60 | Nicolas Khoury University of Central Florida | ||
$55.60 | Mitchell Colen University of Central Florida | ||
$14.80 | Danny McCabe University of Central Florida | ||
$14.80 | Natasha Delgado University of Central Florida | ||
$14.80 | Drew Rangel University of Central Florida | ||
$14.80 | Joseph Rubbo University of Central Florida | ||
$14.80 | Seth Vance University of Central Florida | ||
$14.80 | Garrett Reh University of Central Florida | ||
$14.80 | Stephen Marinak University of Central Florida | ||
$14.80 | Elaina Ripo University of Central Florida | ||
$14.80 | Stephanie Morris University of Central Florida | ||
$14.80 | Oscar Ayala California State University, Los Angeles | ||
$14.80 | Bryan Chen UCLA | ||
$14.80 | Anna Carroll Stratford Chefs School | ||
$14.80 | Samantha Thompson Brock University | ||
$14.80 | Nicholas Stagliano Rosemont College | ||
$14.80 | Lyndsey estep Taylor University | ||
$14.80 | Abdullah Shouaib Georgia State University | ||
$14.80 | Kylie Rodgers Boise State University | ||
$14.80 | Yaxin Li University of California at Berkeley | ||
$14.80 | Rachel Yu San Jose State University | ||
$14.80 | Alexander de Strulle hampshire | ||
$14.80 | Edward Diaz University of the Philippines Diliman | ||
$14.80 | Vinam Puri Rutgers, The State University of New Jersey | ||
$14.80 | Katy Magoffin University of Western Ontario | ||
$14.80 | Colby Maynard University of Central Florida | ||
$14.80 | Maxwell Dunn University of Central Florida | ||
$14.80 | Rebecca King University of Central Florida | ||
$14.80 | Alyssa Bowman University of Central Florida | ||
$4.50 | Olivia Kurtz Georgia Highlands | ||
$4.50 | Calli Coggins University of Alabama | ||
$4.50 | Celyn Talaue Brock University | ||
$4.50 | Libby Nelson Trinity College Dublin | ||
$4.50 | Autumn Irons Liberty University | ||
$4.50 | Sydney Hardison University of Central Florida | ||
$4.50 | Aya Elsayed faculty of petroleum and mining engineering | ||
$4.50 | Leah Grenville St Lawrence | ||
$4.50 | Malcolm Jorda Georgia State University | ||
$4.50 | Jacob Urena Casper College | ||
$4.50 | Abhishek Ghangas Vellore institute of technology | ||
$4.50 | Erica Willer University of Central Florida | ||
$4.50 | Jack Kovacich San Francisco State University | ||
$4.50 | Alex Aguilar University of Central Florida | ||
$4.50 | Rajah Danlag University of Central Florida | ||
$4.50 | shari loftus Daytonastate | ||
$4.50 | Mary Hanington University of Kentucky | ||
$4.50 | Maggie Bringman Dtcc | ||
$4.50 | Alex Pierce The Ohio State University | ||
$4.50 | Mumtaj Haghdadeh Poona,India | ||
$4.50 | Rishabh Tatia University of Texas at Austin | ||
$4.50 | Brandon Sunshine Syracuse University | ||
$4.50 | Diana Harb Henry Ford Community College | ||
$4.50 | Shaunda Wiering Brown College | ||
$4.50 | Rebecca Martinez University of Maryland | ||
$4.50 | Saralynn Vargas University of Southern California | ||
$4.50 | Jatonna Knapp Penn Foster | ||
$4.50 | Claire Coleman New School University | ||
$4.50 | Sam Alex Montclair State University | ||
$4.50 | Alexa MacInnis Trent University | ||
$4.50 | David R University of Idaho | ||
$4.50 | Lweendo Muntanga University of Central Florida | ||
$4.50 | maria.saunders University of Central Florida | ||
$4.50 | Bella Barricklow Central Michigan University | ||
$4.50 | Mike Margiotta University of Central Florida | ||
$4.50 | Oliver Scott University of Central Florida | ||
$4.50 | Elaina Battipaglia University of Central Florida | ||
$4.50 | Lucy Drews | ||
$4.50 | jitendra babani rajasthan university of health science | ||
$4.50 | Holly Moore Penn Foster | ||
$4.50 | K B Ferris State University | ||
$4.50 | Kady Ngo University of California at San Diego | ||
$4.50 | Rinita Nair K J Somaiya College of Engineering | ||
$4.50 | Ryan Snaadt Simpson College |