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How would you market our sales representative positions to millennials?
Challenge Type: business
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$1,600
top 50%
85
submissions
DONE
77 months

Attention: This challenge is designed for solvers who are 20+ years old.  

VITAS Healthcare is the nation’s leading provider of end-of-life care.  We have positions available on our sales teams offering comprehensive sales training, cutting edge sales tools and resources, a supportive team environment and opportunities for career advancement.  Please see the attached job description to learn more about this role.  

We want to cut through the noise of social media and job posting sites to reach the dynamic individuals who would be a fit on our sales teams.  Given that our work revolves around end-of-life care, it's important that our efforts are targeted to the right audience and that our messaging connects with millennials in a meaningful way. 

Deliverables

Share your ideas and insights around a strategy VITAS Healthcare should use to market these sales positions to  millennials (i.e. upcoming and recent grads).  Be sure to review the full job description attached.  In proposing your strategy, please answer the following:

  1. What platform(s) would you use and why? Please explain why these are effective platforms.  
  2. How would you use your chosen platform(s)?  Think of things such as timing, specific wording, information you would choose to promote, etc. 
  3. What audience would your strategy target and why would they be receptive to this marketing?  
  4. Think about all of the clutter on job sites and social media.  How would your strategy make our messaging stand out?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$111.10 Jennifer Miller Walden University
$111.10 Vincent Martin Illinois Institute of Technology
$111.10 Sharicia Mason Jacobs University Bremen
$111.10 Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa
$111.10 Akshit Gupta NMIMS, Mumbai
$111.10 Matt Ohlson University of Virginia
$111.10 Colleen Kennedy University of British Columbia
$111.10 Marian Lemont Tufts University
$111.10 Sumana Mahata UCSD
$30.80 Katie McMullen University of Wisconsin
$30.80 Jarric Ramos University of California, Irvine
$30.80 Jon Mills University of North Carolina at Chapel Hill
$30.80 Charles Thompson MCC
$30.80 Timothy Haley University of Central Florida
$30.80 Rishav Bose Christ University
$30.80 Gunvir Kalra Queen's University
$30.80 Harshit Sharma Indian Institute of Technology - Jodhpur
$30.80 Abhijit Singh Visvesvaraya Technical University
$30.80 Joshua Y. Ansong UMaT
$30.80 Michael Kendall
$30.80 Ben Epstein Washington University in St. Louis
$30.80 Dr. Janelle Christine Simmons Liberty University
$9.50 Olivia Baer University of Cincinnati
$9.50 Emily Marriott University of Alberta
$9.50 Daniel Koren Masaryk University
$9.50 Christopher Jacob Neroth
$9.50 Jason N Montgomery
$9.50 TITUS TIMO Nairobi university
$9.50 Jessica Somers Middlesex University
$9.50 Auriel Scott University of Central Florida
$9.50 Chime Chukwudalu Federal University of Technology Owerri
$9.50 Ajay Sharma JAMK University of Applied Science,Finland
$9.50 Giri Sivakoti Northwest Missouri State University
$9.50 Dyllan Hancott Yorkville University
$9.50 Meenu Kumari
$9.50 Matthew Gaiser Queen's University
$9.50 Paige Kahkonen Carleton University
$9.50 Chesami Abdulaye University of Kansas
$9.50 hitesh gautam Indian Institute of Technology
$9.50 Brian Wynder Ursinus College
$9.50 Cartrina Cobb Penn Foster
$9.50 Nicole Dupuis University of Victoria
$9.50 TJ Fritts University of Tennessee
Submission questions


With which gender do you identify?

(Required)
female
male
prefer not to say

What is your age?

(Required)
under 20
20-22
23-26
27-30
30+
0 characters Average: 1729 characters
Your solution must be at least 200 characters long
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