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After 13 years of collaboration, MindSumo will be winding down its platform operations and closing December 31st, 2025. We are sincerely grateful to our solvers and clients for their contributions and partnership. If you have any questions, please contact us at [email protected].

Don't waste time designing new products in a vacuum.

Launch a MindSumo challenge to crowdsource 100+ vetted product ideas & concepts from Millennials & Gen Z-ers in 3 weeks or less

Explore how Fortune 500 companies have used MindSumo to crowdsource 100+ ideas and insights in a matter of 2-3 weeks.

MindSumo Challenge Image
What new cleaning or laundry product will make your chores more enjoyable?
Host: Fortune 500 CPG Company
Submissions Pursued: 17
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MindSumo Challenge Image
Build the Ultimate Game for Amazon Alexa
Host: Amazon
Submissions Pursued: 7
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Discover more about our projects in Product
The top 10 had a lot of really creative, distinct ideas with not much overlap. Even the next 30 solutions had lots of nuggets that are really valuable. I gave high scores because of the quality of responses… great value for 3 challenges!
Josh Gordon, Apparel Innovation Director @ Adidas
Companies seeking product insights must understand the evolving consumer trends of Millennials and Gen Z's to successfully grow. That is where MindSumo comes in. Through our unique crowdsourcing approach, we gather insights and innovative ideas from our community of over 700,000 global consumers. We have experience helping companies like Adidas, Amazon, and Unilever understand today's consumers, enabling them to innovate successfully.

How Does MindSumo Work?

Delivering Innovative Ideas to the World's Top Brands!
Ready to get started?